Chapter 918 Messi, You Must Buy It!

Teacher Ma said in Capital Theory that the economic base determines the superstructure. See

This wise saying applies not only to society, but also to individuals, and it also applies to professional football.

Traces of its existence can be seen in almost every aspect of professional football.

The old-fashioned head coaches in the past, like Ferguson and Van Gaal, lived in a simple football environment, without capital predators, and there was no huge gap between the rich and handsome and the short and poor among the teams. The key to team strength is building.

Ferguson's Manchester United and Van Gaal's Ajax are destined to be a dream that has passed away and is difficult to reappear.

Today's professional football relies not on construction, but on management.

Running a football club is like running a company. You have to know what you want to sell, who you want to sell it to and how you want to sell it.

They are also for sale, some are for entering and exiting five-star hotels, and there are bba special cars to pick them up, and some even have to pick and choose, and pick up the ones that are pleasing to the eye, and the old lady will not accompany the ones that are not pleasing to the eye.

But some can only stand on the street, no matter young or old, beauty or ugliness, pull one when they see one, licking their faces, wishing that others would eat her tofu, take advantage of her, finally recruit an old man, and have to use all means Go to please the waiter, looking forward to coming back next time.

The same goes for football clubs.

Since it is a seller, there must be a distinction between high and low.

In a market economy, scarcity determines value.

In professional football, the top football superstar is undoubtedly the most scarce commodity.

They are not industrial products, and you can make as many as you want.

Especially those unborn geniuses who can be encountered but not sought after are even more scarce.

In today's football, Messi and Cristiano Ronaldo are undoubtedly such unborn geniuses.

Almost from the moment they debuted, they have been compared by countless people. As a result, these two players have become the most dazzling superstars in the world.

There was once a survey conducted by an organization specializing in football research, which combined a series of data such as player transfer fees, market quotations, annual salaries, and stadium performance to make an evaluation.

Among all professional players in the world,

Messi is worth the most at £160 million.

Cristiano Ronaldo's worth is only about half of Messi's, 85 million pounds.

But this is based on factors at the competitive level. However, if you add commercial elements to consider, then the situation is reversed. The value of Cristiano Ronaldo at the commercial level is much higher than that of Messi.

The reason is that Messi is too low-key.

Low-key, he even turned off Twitter, rarely used WeChat, and the number of fans is surprisingly small, but Cristiano Ronaldo is a master of social networks, whether it is WeChat or Twitter, he can use it with ease.

Compared with Messi who pays more attention to protecting his family, Cristiano Ronaldo is very happy for the media and fans to pay attention to his private life, from the romantic love history, to the illegitimate child who popped up suddenly, to the breakup incident, everything, everything, he They are willing to share it with the outside world, and even hype it.

If, on the competitive level, Cristiano Ronaldo lags behind Messi, then the Portuguese superstar has successfully packaged himself from a football superstar to an idol star, and then in terms of commercial value and media attention, and In terms of social influence, he once again caught up with Messi, and even surpassed Messi.

It's hard to say who is better between these two players, and it's not clear whether they are better. It can only be said that they are both the most successful superstars.

And behind the dazzling brilliance of the two superstars, there is no doubt that there are amazing profit chains hidden.

They all represent the most high-end top brands in the world.

Nike, Adidas, Armani, d

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