Chapter 452: The Money Is Rolling In
The last time James Murdoch appeared in the conference room of the Ritz-Carlton Hotel on Miami's South Shore was two months ago, sitting there waiting, also with a stack of newspapers in front of him.
At that time, the International Champions Cup had just completed a huge group drawing ceremony, which attracted the attention of the entire United States and even the world football, and played the name of the International Champions Cup in one fell swoop.
But even so, there are still many people who are full of doubts about this event.
After all, everyone knows in their hearts that the United States has always had the title of football desert.
Even in the past few years, batches of European giants have come to the United States to play commercial games one after another, but they still haven't been able to stir up the American football enthusiasm. Can it be done?
Today, two months later, sitting in this conference room, with the stack of newspapers in front of me, almost every one puts the International Champions Cup on the most important page. It has already attracted the attention of the whole people in the United States.
In the past two weeks, a number of European giants, including Real Madrid, Barcelona, Manchester United and Southampton, have played a total of more than a dozen games in the United States, and their footprints have spread across urban agglomerations on the east and west coasts.
The semi-finals that followed went directly to the middle.
In the end, Southampton defeated Juventus in the semi-finals, while Barcelona defeated Manchester United, and the two teams finally met in this game, which will be held tonight at the Sunshine Stadium in Miami.
This is a highly anticipated final!
After half a month of competition, the showdown between Southampton and Barcelona has attracted the attention of everyone in North America, and Southampton has won countless American fans with its outstanding performance in the past half month. affim.
There is no reason for him, this team is thinking about attacking at any time!
This aggressive team is always the most charming team!
Fox, as the live broadcaster of the International Champions Cup in North America, also made a lot of money in the broadcast of this event.
Speaking of broadcast fees, the broadcast fees for the International Champions Cup are not expensive, and Miracle Media even only considers recovering the cost.
What they value more is the promotion and publicity of the event!
Therefore, Fox won the broadcast rights at almost no cost, and invested a lot of resources to operate.
As a result, the ratings of this event in the United States are quite high, directly putting countless Major League Soccer games in the dust.
The ratings are high, and the advertising revenue also increases, and Fox really makes a lot of money.
No, the game has not ended, the finals have not been played, Fox is already considering the broadcast rights for next year, or even the next three years, and Sky TV is also considering winning the broadcast rights in Europe for the next three years.
But don't think that Miracle Media has suffered a big loss. As everyone knows, people value long-term interests.
A very important point is that they use the broadcast of TV stations to expand the influence of the event in a short period of time.
This makes the International Champions Cup more attractive when attracting investment, and can attract the interest of big-name sponsors including Coca-Cola and Adidas.
At first glance, the broadcast rights are lost, but in the field of sponsors,
But made a fortune.
And from another point of view, TV broadcasts are indirectly helping the event organizers to cultivate the market and promote the brand.
To put it badly, the ownership of the event is owned by Miracle Media, and the TV station is making wedding dresses for them.
The broadcast rights of Sky TV and the Premier League were quite cheap in the first few years, but after the success of the Premier League, everything changed, and Sky TV had to buy the broadcast rights at a higher price every time.
Every time I think about it, James Murdoch can't help but exclaim from the bottom of his heart.
"What a group of shrewd Chinese people!"
Just when he was amazed, the door of the conference room was opened, and Yang Huan was standing outside the door. Just as he was about to come in, he was stopped by Sun Yue, who was chasing after him.
"Master Huan!"
"What's the matter?" Yang Huan stopped.
"Mr. Cook from Apple called and wanted you to meet with you before returning to the UK, and he also invited you to Apple headquarters."
Yang Huan thought for a while, then nodded and said, "Okay, tell Cook that before I go back to the UK, I will go to Silicon Valley."
It’s good to meet Cook, after all, the biggest revenue of WeChat game platform and WeChat games comes from the Apple Store.
Seeing Master Huan turning around to enter the conference room, Sun Yue hurriedly stopped him.
"Early this morning, the president of Intel also called, hoping to sponsor Southampton and meet you!"
Yang Huan frowned slightly, meet again? What's there to see?
"You go and see my itinerary, if you can fit in, just go!"
"Also!" Sun Yue stopped Master Huan again.
"MetLife also wants to sponsor our team."
"Insurance company?" Yang Huan was a little surprised, "How's your strength?"
You know, since the subprime mortgage crisis in the United States, the insurance industry has been hit hard.
It's like Manchester United's sponsor insurance company almost suffered in the subprime mortgage crisis.
Yang Huan attaches great importance to the two brands of Southampton and Saints, and the selection of sponsors is also very strict.
"MetLife is the only insurance company that was not affected by the subprime mortgage crisis in the United States, but bucked the trend. The stadium for the first match of our International Champions Cup was named by them. Entering regions such as Asia Pacific and Latin America.”
Yang Huan listened and nodded, "That's fine, just figure it out!"
"Okay!" Sun Yue nodded, "In addition, we plan to discuss cooperation with Microsoft in sponsorship and software development. The famous American casual clothing brand is also very interested in sponsorship. Before that, the British snack giant Cadbury had contacted us. There's KFC..."
Yang Huan became a little impatient, "Okay, okay, talk to Peter and Ron about these things!"
Now Southampton is not only on fire in North America, but also all over the world.
As Yang Huan said before, Southampton has built a brand that caters to young consumers, which will easily attract the interest of more like-minded sponsors.
In fact, it's not just Southampton.
"By the way, how's the talk between Manchester United and Chevrolet?" Yang Huan asked with concern.
Although Manchester United failed to qualify for the group stage of the first International Champions Cup, the first game was brilliant and won the praise of countless fans.
Seeing the upsurge of the International Champions Cup in North America, GM Chevrolet also became interested in sponsoring football. First, it contacted Southampton, but the car sponsor of the Saints is Aston Martin Lagonda, which is Master Huan's own brand. Change.
Therefore, Miracle Media threaded the needle and transferred the Chevrolet operation to Manchester United. The two sides hit it off.
"It's almost there. It is estimated that the average annual sponsorship fee will be as high as 50 million pounds!" Sun Yue said with a smile.
The higher the sponsorship fee, the higher the commission of Miracle Media.
Besides, Manchester United signed such a big sponsorship deal, in fact, it is helping the promotion of the International Champions Cup, telling all the rich and powerful teams, come and participate in the International Champions Cup, not only to play Fei Feng hòu, but also to win. The grand prize!
"Wow, fifty million pounds?" Yang Huan felt goosebumps on his back.
After the team was upgraded, Southampton's current sponsor, Qatar Airways, only gave 30 million pounds a year, which is too far from Manchester United.
But that's what Manchester United does.
In exchange for Southampton, the other party is definitely not willing to give such a high price.
The reason is very simple, it must be a long contract, and Southampton, a new rising team, who knows what will happen to you in a few years?
"Okay, I see!" Yang Huan nodded.
"Oh, by the way, Lao Sun, let's talk quickly, it's best to try to negotiate a few contracts after the finals, and increase the momentum!"
Of course Sun Yue understood, "I see, young master!"
After saying that, he turned around and left.
Yang Huan walked into the conference room with a smile and looked at James Murdoch who had already stood up and waited.
"Sorry, James, for keeping you waiting!"
He and Sun Yue were talking outside just now, but he wasn't afraid to be heard by James Murdoch.
"It's okay, Mr. Yang Huan!" James Murdoch smiled and shook hands with him.
He had already expected that Yang Huan would definitely be very busy.
No, it should be said that the money is rolling in!
"Come on, sit down!"
Yang Huan was the host and greeted James Murdoch to sit down.
"How's it going? I heard Fox and Sky have good ratings."
James Murdoch nodded, "Yes, in addition, the two or three football talk shows we specially produced also had good ratings, thanks to the person Mr. Sun helped to find!"
At that time, Fox was doing an interview program and wanted to find a few superstars to be interviewed. Southampton dispatched Zlatan Ibrahimovic, Drogba, Neymar, Gareth Bale, Tony Cross and Neuer and other players.
In addition, including Manchester United's Rooney and Van Persie, including Real Madrid's Cristiano Ronaldo and Mourinho, including Barcelona's Messi, Xavi and Iniesta, etc., are actively cooperating with their program recording.
"You're welcome, let's all work together!" Yang Huan said with a smile.
"James, this time, I don't know what's going on?"
James Murdoch nodded slightly, "In view of the success of the first cooperation, our group is very satisfied. We hope to continue to cooperate with Miracle Media and continue to broadcast the International Champions Cup in the next few years."
"Of course, we will give our sincerity in terms of price!"
After hearing this, Yang Huan shook his head, "James, you underestimate me!"
James Murdoch was stunned for a moment. Could it be that the other party has such great ambitions to hold a successful session, just like wanting a lion to speak up?
"I am very satisfied with the cooperation with Fox and Sky TV. Even if you don't come, I will find someone to talk to!"
This sentence, let James Murdoch feel at ease directly.
It can be seen that although this young master Huan is young, his eyes are very poisonous, and his mind is very clear, and he is not blinded by the achievements in front of him.
"I still say that. I don't care about the broadcast fee. What I want is promotion and publicity. You should understand what I mean."
After a pause, Yang Huan nodded again and said, "If Fox and Sky TV can meet our requirements, I will be happy to renew the three-year contract with you!"
Everyone has tasted the sweetness, and of course they have to continue.
Yang Huan knew very well in his heart that the event had just started, and it had been a successful season, but it was nothing special. If it couldn't continue stably in the next few years, it wouldn't take long for this event to go on.
Because the International Champions Cup is different from major competitions such as the Europa League, World Cup and European Cup, the schedule is too short, and it has the nature of a warm-up match. There is definitely no way to operate it too hastily.
James Murdoch understood what Yang Huan meant, "Okay, I'll arrange for someone to come and talk later, I wish us a happy cooperation!"
"Of course, happy cooperation!" Yang Huan smiled and agreed.
At this moment, Long Wu from outside knocked on the door and came in.
"Master Huan, it's almost time, it's time to go to the stadium!"
(To be continued) []. If you like this work, you are welcome to come to Chuangshi to vote for recommendation and monthly tickets. Your support is my biggest motivation. )