Chapter 434 Just Eat This One Set!
If Yang Huan knew, at this moment Sun Yue's mind would definitely be so angry that he would roar like thunder, and let Long Wu directly throw this bastard from the top floor into the Atlantic Ocean to feed the fish.
Damn, this young master doesn't want big beauties all over the world, will he fall in love with you?
Don't take a piss to reflect on your own virtue!
Sun Yue was embarrassed by Yang Huan's laugh, and immediately smiled, "Master Huan, it can be seen that they are quite sincere."
"I know!" Yang Huan said with peace of mind.
"Then what do you mean..." Sun Yue has always been obedient to Young Master Huan.
Yang Huan clicked his tongue twice, "Fox's ability to broadcast and promote events in the United States is still very strong, but we can't give them all the broadcasting rights."
Sun Yue understands what Yang Huan means. The competition has just been established, and the most important thing is to rely on promotion.
You do some lottery ceremony, opening ceremony, or a lot of lace gimmicks, useless!
The key to football games is to rely on high-level games to play attractive, and these have to rely on live broadcast platforms to operate and reflect.
Therefore, even if other companies such as BT join forces and spend more money, the Premier League will still consider selling to Sky TV, at least in the next few years.
There is no other reason. Sky TV's broadcast strength and ability to promote events are just bulls!
It's a win-win deal!
"We can relax the broadcast fee a little bit, even as long as we don't owe it, we can accept it, but we should try to sell the broadcast rights of the event in every region, such as North America, the Middle East, Asia, Europe and Africa, and try to sell them as much as possible. !"
It is only the first time, and it is in the most critical promotion period of the event. Now it is meaningless to say that you want to make a lot of money.
Why don't you let go of your stature to cultivate the market, wait until the event has established a firm foothold and established a brand, afraid of not making money?
Besides, the International Champions Cup has also attracted the attention of many sponsors. If it can be broadcast on the largest scale in the world, it will be even more attractive to sponsors.
In this way, the broadcast rights cannot be sold for money, but the sponsorship fee can be more income, which is not bad.
"When it comes to North America, the competition is definitely fierce. ESPN has an advantage in the Spanish-speaking region, and Al Jazeera is in the Middle East..."
Yang Huan waved his hand and didn't let Sun Yue go on. He felt annoyed listening to these things.
"You make up your mind about these things, don't ask me about anything."
Sun Yue nodded immediately, "Understood, I know how to do it!"
"By the way, there is one more point!" Yang Huan suddenly thought of another question.
"I've talked to Peter Kenyon and Ron Gurley. Recently, several companies have been contacting us to sponsor Southampton. My view on this matter is that it's better to be short than to waste!"
Sun Yue nodded, but he silently remembered what Master Huan said in his heart.
"Manchester United's commercial development has been stagnant in the past few years. In addition to the lack of entertainment superstars, there is also a very important reason for the confusion of the club's image."
Don't look at Manchester United's sponsorship system, divided into main sponsors, first-level sponsors and second-level sponsors, it seems to be very standardized.
As everyone knows,
Manchester United has a very hungry attitude towards sponsors.
It can even be said that as long as you have money, you are willing to pay for it, and it does not conflict with Manchester United's existing sponsors, then you can sponsor Manchester United.
What will this result in?
Even cats and dogs can sponsor and hook up with the team.
So what does your team look like?
What kind of brand do you want to build in the hearts of your fans and your sponsors?
It can be seen that Manchester United is very confused in this regard.
"In recent years, the commercial development of professional football can almost be said to have grown rapidly. The income of the giants is also rising, but the image confusion is not a long-term solution."
Sun Yue didn't expect that Young Master Huan even thought of this level?
But in my heart I had to agree with it, even admire it!
Apple will never do that kind of low-end cheap mobile phone, because the brand image does not allow it!
No matter what type of car Aston Martin makes, it will only make the highest end, because this is determined by the brand image!
I still remember that in the first phase of Galaxy Battleship, after Florentino stepped down, Calderon took over.
It was in those short three years that Calderon and Mijatovic made Real Madrid, known as the most valuable football brand in the world, so horrific that no one even cared about it.
what is the reason?
The brand image is too chaotic. Anyone who gives money can obtain brand authorization and become a sponsor of the team.
After Florentino returned to the seat of Real Madrid, he only said a word at the general meeting to get all Real Madrid members to agree to his purchase of Cristiano Ronaldo and Cristiano Ronaldo at an astonishing price in 2009. Kaka.
He said that without the introduction of these two players, the image of Real Madrid would go bankrupt, and the entire Real Madrid would be over!
After that, he cleaned up the entire sponsorship and authorization system and rebuilt the glory of the second phase of Galactic Battleship.
At the end of the day, the business world is so vast and vast that you can't have everything revolving around you.
then what should we do?
It is in this vast ocean, showing my value and showing my image, so that all like-minded people can see me, notice me, and cooperate with me!
"The biggest fan base in our club is young people, so our sponsors have to make a fuss around this point to build up our brand image and value.
This is the second time Yang Huan mentioned Ning Que but not abuse.
Sun Yue is very clear that Young Master Huan is very determined. He would rather make less money than destroy the image that Southampton has spent two years building in the minds of young fans.
"Apple has contacted us in Southampton before. I think it is very good to cooperate with Apple. It is very beneficial to us."
Apple is now the world's leading consumer electronics company and the favorite brand of young people.
Such companies have come to sponsor Southampton, which is a huge improvement to the brand image of the Saints.
Of course, Apple's sponsorship fee is not high, only 20 million euros in five years and 4 million in one year.
Every time Apple launches a new product in the future, it will give a free batch to Southampton to use.
This is an extra bonus!
At present, the two sides have negotiated, and the specific contract will be signed when Southampton come to participate in the International Champions Cup.
Another reason for Yang Huan to do this is to promote the International Champions Cup.
He just wants to make it clear to all the big teams, don't keep staring at those appearance fees and bonuses, those are just small heads.
The biggest benefit and benefit of participating in the International Champions Cup is that sponsors from the United States, Asia, and more regions in the Middle East can see your influence and value, thereby helping the team to increase business income.
At that time, when the rich and powerful team tasted the sweetness, even if they begged, they all asked to come to the competition.
Isn't that what the Champions League is now?
…………
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When Yang Huan and Sun Yue were discussing how to choose team sponsors in Miami, far away in Manhattan, New York, the office of RSE Ventures was dead silent.
On the round desk, there are a stack of newspapers just printed today, three mobile phones, an iPad and an ultrabook computer, which obviously belong to the three people sitting around the round table.
"They must have come well prepared, and even Tagoreab invited him to be a consultant!"
It was the shrewd-looking Charlie Stillitano who spoke.
As an American sports veteran, he certainly knew Tagoriab's abilities and resources.
"The show last night must have come from Tagoriab's suggestion!"
The other two listened and didn't know how to answer.
Perhaps it was the show last night that left a deep impression on them.
Fatty Matt Higgins smiled wryly. He reached out and pressed the middle button of the Apple 4S, which turned on the screen, and messages from WeChat, Twitter, and Facebook appeared in the notification bar.
"This morning, I was woken up by the news on the social network. Everyone was talking about this, and we were one step behind!" Matt Higgins was full of helplessness when it came to this. .
It can be said to be one step at a time, one step at a time!
"Who would have thought that they would invite Lin Yuner and Uncle Bird? And the theme song is so powerful, the MV has already reached the homepage of Youtu Turtle, and the song has also occupied the top position in the Apple Store. It's amazing!"
Charlie? Stillitano is also very helpless.
He has never seen a person who can play so many tricks on the basis of football!
But unfortunately, young people in the United States and the world eat this set!
"Then let's have a show too!" Stephen Ross, who had never spoken, said suddenly.
"us?"
"Now?"
Both of his subordinates were taken aback.
"The strength of the teams we invited this time is not bad. Chelsea, Everton, Milan and Inter Milan, there are also giant teams. Why can they do it, and we can't?"
Stephen Rose asked almost at the head in the end.
So far, almost all of Europe's top teams have set their summer warm-up schedules.
Therefore, on the basis of the original four teams, RS Company invited top teams such as Chelsea and Milan to participate in the North American Invitational Tournament. These three teams also have considerable influence in the United States.
The only one that's a bit overkill is Everton.
But there is no way, there are eight other teams, so we have to make up eight teams, right?
Otherwise, how to fight against the stage?
Charlie Stillitano moved a little, but after thinking about it again, he shook his head again.
"no."
"Why?" Stephen Ross was depressed.
"We're starting preparations now. It's not hard to find performers, but it takes at least a week to prepare, or even to be fully prepared, it takes two weeks. By that time, the European Cup has already started, and no one will pay attention to us!"
Thinking of this, Charlie? Stillitano was depressed.
The opponent must have been carefully selected, otherwise they would not have chosen the time so well.
"Then don't we just do nothing?" Stephen Ross was immediately enraged.
Charlie Stillitano was also full of awe at him, shaking his head and said, "That's not good, I think we should focus on the preparation of the event, we have rented the New York Red Bull Stadium in New Jersey, which is a short distance from theirs. The Metropolitan Stadium is close."
Hearing him say this, Stephen Roston's eyes lit up.
"You mean, we're going to compete with them for fans?"
"That's right!" Charlie Stilitano smiled, "It's about fighting against each other, of course you want to compete with each other. They lease a large stadium, and the investment is very high. If no one buys a ticket to enter the stadium, The rental fee and the team's appearance fee alone are enough for them to drink a pot!"
"Okay, well said!" Stephen Ross applauded loudly.
Matt Higgins on the side also laughed, "Charlie, what can you do?"
Charlie Stillitano smiled confidently, "The online ticketing company they contacted has been working closely with our company for many years, as long as I tell them..."
Stephen? Ross and Matt? Higgins heard, and suddenly burst into laughter.
In the laughter, there seems to be a strong self-confidence of counterattack!
(To be continued) []. If you like this work, you are welcome to come to Chuangshi to vote for recommendation and monthly tickets. Your support is my biggest motivation. )