Chapter 411 This Is Yang Huan's Purpose!
The elevator in which Jeremy Darlock was sitting rose slowly.
Looking ahead, the elevator door was as bright as a mirror, reflecting his expression at this moment.
Nervous, apprehensive, restless, and pretending to be calm.
He clutched a document tightly in his hand, a request from his immediate superior.
With a ding sound, the elevator arrived.
One of his heart twitched.
I got out of the elevator and walked into a spacious and bright office.
All the offices in the whole building have signs on the gates, but only this one does not.
However, this office is the largest and the best.
Outside the door of the office is a front desk secretary.
"Hello, Mr. Darlock!"
The secretary at the front desk stood up when he saw Jeremy Darlock, "He's already waiting for you!"
The secretary walked to the door of the office and knocked lightly a few times. She didn't open the door until there was a sound from inside.
"James, Mr. Darlock is here!"
Inside is a 40-year-old man with glasses who looks very smart and capable.
He is the youngest son of News Corp. Chairman Shi Murdoch, James Murdoch, the former chairman of Sky TV's board of directors.
At the beginning of this year, he was forced to apologize and resign because of the wiretapping incident, but he is still in charge of the large and small affairs of Sky TV.
Everyone also knows that as soon as old Murdoch goes, the **** is this uncle.
"Oh, Jeremy, here it is!"
James Murdoch was playing golf in his office. As soon as he saw Jeremy Darlock come in and just hit a hole in one, he put it away and walked over with a smile.
"James!" Jeremy Darlock greeted tremblingly.
He knew that the rumored number one heir to the Murdoch family actually had a very bad relationship with his father.
Even he doesn't like being called Mr. Murdoch, but prefers to be called James.
However, no one will deny the future of this uncle.
That is to take over the entire huge news corporation!
Since he took over Sky TV back then, everyone has concluded all this!
Because Sky TV is the core business of News Corporation!
"He called early in the morning to ask, what is the situation in Southampton?" James asked right away as soon as he sat down.
Only those who have frequent contact with James can understand that he here refers to old Murdoch.
The chairman of News Corporation, the world-famous media tycoon!
In fact, the old Murdoch called almost every day to inquire about the situation of Sky TV, because it was so important to News Corporation!
The important thing is that he makes at least one phone call almost every day to inquire about the company's situation, and every major decision must be implemented with his consent.
In Jeremy Darlock's view, James Murdoch is lucky.
His predecessor, Donnie Burr, created a very good situation for him,
Taking advantage of the exclusive management of the Premier League broadcast rights, it has won 7 million users, each user pays an annual fee of 400 pounds a year, and the income is nearly 3 billion pounds.
And what James needs to do after taking office is very simple, it is enough to keep this core business!
As Murdoch's son, although everyone knows that James and Murdoch have a very bad relationship, he is at least not a dude who has done nothing, so he quickly took advantage of Murdoch's influence to sit in the company. Steady the position.
But all of this is still inseparable from the guidance and supervision of old Murdoch's "Dream Has Set sail☆ Elegant Fury".
Jeremy Darlock is also used to such conversations with James.
They don't know how many times this has been done in the past.
"This is the intelligence I collected this morning." Jeremy Darlock handed over the document in his hand.
James took it and opened it casually, from top to bottom, page by page, looking carefully and seriously.
This is his usual style of doing things.
I believe it is also the place where old Murdoch values him most!
"So, Southampton intends to coerce the Premier League to compromise?" James smiled.
This is fun!
In the past so many years, I have never seen such a tyrannical newly promoted horse!
Jeremy Darlock gave a wry smile, "Do they have the guts?"
"Hehe, Jeremy, never underestimate someone's ambition!"
James smiled and pointed to one of the paragraphs in the report, "Look at this!"
Jeremy Darlock immediately took over, and it was Yang Huan's speech when he was interviewed by the media at the hotel gate.
"This is a diplomatic rhetoric. An in-depth exchange of views means that the two sides quarreled a lot, but each had their own thoughts and failed to reach an agreement. He affirmed the role of the roundtable and the Premier League at the same time, which is to show an attitude!"
Jeremy Darlock immediately raised his head to look at Grandpa.
"My bottom line is out, you guys are sincere, we can talk about it again!"
Speaking of this, James couldn't help laughing, "This Yang Huan is really interesting, no Chinese among them likes to talk in secret like this."
Jeremy Darlock suddenly realized at this time, and clapped his hands vigorously, "Yes, I was still strange before!"
"What's up?"
"Yesterday afternoon, Peter Kenyon, CEO of Southampton, called me about the refurbishment of the broadcast system at St Mary's Stadium. He also called the engineering department to urge him and said that construction must start today."
James couldn't help nodding, "That's right, if you really want to retire, what else can you do?"
Speaking of this, James couldn't help frowning again, as if thinking of something.
When Jeremy Darlock left this report and got up to leave, James Murdoch picked up the mobile phone on the desk and made a call.
"Daddy!"
There is no doubt that the opposite of the phone is the world-famous media tycoon, News Corp. Chairman Shi Murdoch!
This is a powerful figure in the field of news media, who can trigger a major earthquake with every stomping of his feet!
James? Murdoch crackled on the phone about his findings.
This is an interesting exchange between father and son.
The English they speak has a very complicated tone.
A bit Aussie, but with a Boston accent mixed in with obvious American English, with a touch of Indian.
The difference is that James is also mixed with some Hong Kong accents.
Murdoch, who is nearly 80 years old, has been quietly controlling News Corporation behind the scenes, and has not yet meant to retire.
When he heard about this from his younger son, he couldn't help but smile playfully across the phone.
"What a sly kid!"
James couldn't help frowning, which didn't sound like a derogation, but an admiration!
"The reason why England's top teams had the courage to leave the First Division and create another Premier League was because we had the support of Sky TV, and even helped fuel the flames. At that time, we urgently needed the help of football to gain a firm foothold in the UK."
For this piece of history, James is very clear.
If the core business of News Corporation is Sky TV, then the core business of Sky TV is the Premier League.
Even though Sky TV has made countless efforts over the years, they have not been able to get rid of its dependence on the Premier League.
Who made the UK up and down almost all see football as a belief?
Football is not just a sport in the UK, it has been integrated into all areas of British society, and cannot be separated!
"We and the Premier League are interdependent, and neither of them is indispensable, but the Premier League has been established for 20 years, and the broadcast fee has been rising steadily. The rapid increase to the current £4.3 million is nearly seven times."
James listened silently. In this respect, he was not as transparent as his father.
Because his father is the witness of all this, even the creator.
"For us, although this has the advantage of deterring potential competitors and building up copyright barriers, it is also increasing our operating costs, which we already had as early as 2003. Enough knowledge!"
The first Premier League broadcast contract was from 1992 to 1997, and the broadcast fee for a single game was 630,000 pounds.
It is this contract that has established Sky TV as the leader in the UK pay TV field.
When it came to the second contract of "Dream Has Set sail☆ Elegant Fury", from 1997 to 2001, with the rapid expansion of Sky TV, the single-game broadcast fee of the Premier League quickly increased to 270. £190,000.
The third contract from 2001 to 2004 was raised again to £3.64 million.
In 2003, the fourth Premier League broadcast contract was negotiated, that is, the one from 2004 to 2007. Sky TV realized that it could not go on like this. Coupled with the EU's anti-monopoly, it forced the Premier League to broadcast. Rights must be divided.
With the fourth contract, the number of live broadcasts in a single season of the Premier League has rapidly increased from 106 to 138. A total of three packages have been divided into three packages, but the broadcast fee for a single game has dropped rapidly to only 2.47 million. GBP.
Even the overall broadcast rights fee has shrunk.
But since 2007, more and more TV organizations have entered the competition, especially as the Premier League realized Sky TV's intentions and responded quickly, allowing other TV stations to jointly bid and split the broadcast package into seven. share, consciously allocate the resources of the existing sessions more reasonably, and strive to maximize the benefits.
So in 2007, the Premier League broadcast rights reached a record high of £4.12 million per game.
In 2010, it climbed to 4.3 million pounds again, a new high, and the number of broadcasts in a single season increased again.
It can be said that in this competition, Sky TV is almost forced to compromise again and again.
Although Sky TV has also passed on huge broadcast fees and operating costs to fans and users in a way of almost monopolizing the broadcast rights of the Premier League, in the final analysis, this is not a long-term solution.
Because of endless price increases, users will sooner or later speak with their feet.
Especially with the rise of potential rivals such as BT, the pressure on Sky is even greater.
Murdoch has been waiting for his chance.
Waiting for an opportunity to lower prices!
"Although doing so is a bit suspect of helping Southampton, James..."
"Daddy!" James Murdoch habitually obeyed.
"You told Darlock to put pressure on the Premier League, refuse to increase prices, refuse to increase the number of live broadcasts, the reason, that cunning kid has already helped us find it!"
When James Murdoch heard this, he suddenly realized.
It turned out that this was Yang Huan's purpose!
"However, the other competitors..."
Murdoch did not let him continue, "If they are smart, they will naturally know what to do. If they are not smart, then what should we be afraid of?" After speaking, he regained his usual self-confidence, hehe smiling.
James Murdoch kept nodding, "I understand, Daddy!"
"Also, I heard that after Yang Huan's Miracle Media acquired Infront, it acquired IMG, which has been approved."
"What?" James Murdoch was taken aback.
Although it is a different field, the market value of IMG is not cheap.
It was acquired?
The Chinese people are too ambitious, aren't they?
"I heard that they are contacting several European giants and are preparing to organize an International Champions Cup, as well as a European Youth Champions League. You should pay attention to it. If the price is right, take it!"
These resources are all scarce, and once they are in operation, they will benefit for life.
Back then, didn't Murdoch bet big on the Premier League and Sky TV?
"I understand!"
"Just make a trip to Southampton yourself!" Murdoch explained on the phone.
"Hehe, I heard that the Chinese food in Wangjiang Pavilion is world-famous, go try it!"
"Okay, let me get in touch!"
"Well, that's it, I'm tired!"
(To be continued) [This text is provided by Qihang Update Group x-on:義雅的rage] If you like this work, you are welcome to come to Chuangshi to vote for a recommendation ticket and a monthly ticket. Your support is my biggest motivation. )