Chapter 250 Crisis PR!

"Why are there only six of us?"

Liu Tianle, the chairman of Lotte Pharmaceuticals, also raised his eyebrows and spoke in a solemn tone.

"That's right."

Commander Zuo opened his mouth and said: "It happens to be our six families. From this point of view, this guy is very targeted."

Hear the words.

The bosses of the other five companies all nodded secretly.

At this time.

Except for these six companies, the bosses of the other companies, after confirming that Fang Qiu would no longer expose the news, returned to their rooms to sleep with peace of mind.

Only six people, led by Commander Zuo, were left in the reception hall.

"How did this kid know?"

After everyone else left, Commander Zuo narrowed his face and asked.

The other five people shook their heads.

"What we did was very covert. We just sent people to contact us. We didn't leak any information about our company at all. How did this kid know about it?"

Ma Guoyong was also confused.

"First, he was calm and calm in the face of negative information, and then he openly posted his own negative information on Weibo, even leaving his mobile phone number, and then when the situation was at its most serious, it was even featured on Xinwen Network."

"If you put all these things together, I think this guy's background is quite big."

Commander Zuo analyzed.

Everyone else nodded.

Before, they didn't pay too much attention to it. When they heard that Fang Qiu was on the News Network, they thought he was just riding on the national plan to develop traditional Chinese medicine. But now that they think about it carefully, the News Network does not allow any The person who made the scandal was here. Fang Qiu was able to appear on the news network when the scandal was in full swing. We have to doubt his background!

but.

So what if the background is strong?

Now in this matter, they are indeed at a disadvantage. They don't even have a chance to fight back. The only way is to fight hard.

but.

They will never forget this grudge.

After this matter is over, no matter what, they will definitely teach Fang Qiu a lesson, a bloody lesson, to let Fang Qiu know that not everyone can be offended by him!

That night.

The subordinates of the six companies called the bosses of the six major companies one after another.

They are all asking for opinions on what to do next.

The six people looked at each other while answering the phone.

Ma Guoyong spoke first.

Said: "Now start doing proper crisis public relations. The only way now is to imitate the gecko and cut off its tail to survive!"

Hear the words.

The chairman of the board of directors of other companies also nodded.

"First, since it is crisis public relations and things have developed to this extent, no matter what, our attitude must be correct. First of all, we must thank Fang Qiu, so as to tell the world that we really do not know our mistakes. After knowing about it, I will definitely correct it immediately and show everyone the image of a good student."

"Second, no matter what the result is, an announcement will be issued in the shortest possible time to recall the drugs nationwide."

"Third, for those who have bought medicines from our company, as long as they have invoices and receipts, they will receive double refunds and compensation."

"Fourth, strictly investigate relevant issues and strictly follow legal procedures. All punishments will be accepted!"

After Ma Guoyong finished explaining, he hung up the phone.

At this time.

The other four companies also issued the same order.

Can bear fruit.

After the five companies finished talking, Commander Zuo, who had a green face and a very ugly expression, suddenly opened his mouth and asked, "What do you mean?"

"Crisis public relations."

Ma Guoyong said.

"Yes, Commander Zuo, we can only take this step now."

Liu Tianle said.

"snort!"

Commander Zuo's face turned cold and he said, "You have done this. What about our company? My public relations team has even sent out a lawyer's letter, and has also denied relevant issues in the lawyer's letter. If you do this, Aren’t you going to push our Siqi Company out and expose it to thousands of swords?”

"Commander Zuo,

This is already the only way. "

Ma Guoyong shook his head and smiled and said: "There is no way. Who told Fang Qiu to find the first company, your Siqi Pharmaceutical? To solve this matter, your Siqi Pharmaceutical can only pay more than us. , such as firing some heads of public relations departments, and some related responsible persons, etc."

As soon as these words came out.

The chairman of the board of directors of the other four companies all nodded and smiled.

And here.

Seeing the smiles on the faces of these five people, Commander Zuo's face became even more ugly.

Obviously.

Siqi Pharmaceuticals, during this time, has completely defeated the other five companies, leaving the other five companies in vain.

"That's all."

Commander Zuo stood up, looking much older, glanced at the chairman of the five major companies, and then turned around and went back to his room.

Subsequently.

The chairman of the six major companies all went back to their rooms, and then called their subordinates one after another to explain the solutions. They also repeatedly told them that no matter what, they must do these things perfectly before the market opens at nine o'clock. Well, in order to try to recover the losses of our own company.

…

Jiangjing University of Traditional Chinese Medicine, Dormitory 501.

After expressing all his reservations, Fang Qiu turned off his phone and fell asleep.

The only thing he has to do now is to wait quietly to see the reaction of the six major listed companies, as well as the reaction of the entire proprietary Chinese medicine merchants.

Different from Fang Qiu.

Netizens who were roused by these big revelations couldn't sleep at all.

Those who like to play Weibo are constantly browsing Weibo and participating in comments.

Those who like to play Tieba can also open posts on Tieba and invite experts from all walks of life to come and discuss together.

However.

Just when everyone was having a heated discussion.

In the post bar, a very eye-catching post suddenly appeared.

"About Fang Qiu's revelations and predictions about the crisis public relations of the six major listed companies."

As soon as this post appeared.

It immediately attracted the attention of countless people.

Open the post and take a look.

I saw.

In the post, the public relations predictions of the six major companies were described in detail.

“Crisis Communication Forecasting.”

"First, the six major companies will definitely admit their mistakes and express to the public that their companies have always been committed to contributing to the pharmaceutical industry. This time it was the negligence of a certain department or person in the company. At the same time, I would like to thank Fang Qiu for correcting him. .”

"Second, after admitting their mistakes, the six major companies will definitely issue a recall of the problematic drugs and even compensate consumers for their work!"

"Third, in order to prove the integrity of their companies, these six major companies will definitely take actions such as strictly investigating and dealing with relevant responsible persons to show their determination."

"Fourth, there will definitely be marketing accounts taking this as an opportunity to publish articles praising the six major companies to help the six major companies get out of this incident. In order not to cause resentment, there will definitely be praise in these articles. and words of thanks to Fang Qiu."

"Fifth, in addition to the above points, the six major companies may even invite Fang Qiu to visit the pharmaceutical factory, and may even invite Fang Qiu as an honorary employee, quality inspector, or even the honorary manager of the production department, which is meaningless. position."

"The above are all the predictions for this time. Just wait for the six major companies to conduct crisis public relations!"

This ends the post.

Many people saw this post.

They all left messages.

"The poster is so awesome. Can you come up with such a prediction?"

"It seems that this prediction post is quite reliable. Let's wait for the prediction results."

"If these six major companies really do what the poster said, they should be able to reduce most people's ill will towards them."

"If you think about it carefully, this should be the best public relations method."

…

Not just Tieba.

As this post became popular, someone quickly forwarded this post to Weibo.

For a while.

Many netizens on Weibo also participated in the discussion of this post.

there.

The employees of the six major companies were busy preparing crisis public relations materials and articles. No one was too busy to read the prediction. Everything was carried out quickly according to the boss's requirements.

Early the next morning.

Eight o'clock sharp.

The six companies, as expected, released statements one after another amidst the expectations of netizens who had been waiting all night.

“A letter of apology regarding problematic drugs

Dear consumers:

First of all, I would like to express my deep apology to all consumers of our company and people from all walks of life for the excessive pesticide residues, heavy metals, sulfur dioxide and other harmful substances in batches 1030-1037.

Because of the high growth rate of sales, there has been great pressure on the production capacity of our Siqi Pharmaceutical Group. It is under this pressure that our production department is unable to produce drugs. We once again deeply apologize for the errors in these batches of medicines, as well as the impact and inconvenience caused to consumers and people from all walks of life.

The occurrence of this incident not only makes our Siqilong Company feel ashamed, but more importantly, it makes us feel deeply sorry for the trust that consumers have placed in us, our love for consumers, and the disappointment of people from all walks of life. .

I'm sorry, please accept our sincere apology.

At the same time, on behalf of the company, I would like to express my sincere gratitude to Fang Qiu who corrected our mistakes.

Thank you Fang Qiu for correcting my mistakes.

We believe that under the leadership of Mr. Fang Qiu, traditional Chinese medicine will inevitably embark on a glorious road. We at Siqi Pharmaceuticals also hope to follow behind Mr. Fang Qiu and always strictly demand ourselves and strictly control the production of medicines. and testing to provide better and healthier medicines to patients across the country and around the world.

Thanks again Fang Qiu!

also.

We have also seen the negative impact of this incident. After discussion and discussion by the company's board of directors, we have decided that for consumers who purchased batches 1030-1037 of our company's drugs, we will recall all drugs at the original price and sincerely apologize to consumers. The person will receive double compensation.

Finally, our company will do its best to strictly investigate the reasons for this incident and punish the person who is mainly responsible for the mistake by dismissing him.

Siqi Pharmaceutical Co., Ltd.

June 28, 20XX. "

The first apology letter was sent by Siqi Pharmaceuticals.

Subsequently.

Five other companies issued similar types of apology letters.

After the publication of these letters of apology, a large number of trolls began to pour in on the Weibo accounts of various companies.

"Just acknowledge your mistake."

"Wouldn't it be over if you admit your mistake earlier?"

"If you make a mistake, you must be punished. This is the way a listed company should behave!"

"They are sincere in admitting their mistakes and are willing to make corresponding compensation. Listed companies that are superior to others are also very humane."

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