Chapter 520 A Project with an Annual Output Value of 800 Billion Yuan!
Chapter 520 A project with an annual output value of 800 billion yuan!
December 20,
It was already the end of the year, and Muyang held a global strategy meeting within the company, and the participants included senior management of the group, experts from the strategy department, and Yang Nian.
In the small conference room on the 98th floor, Mu Yang opened the PPT and listed the competitors and partners of the company's products.
"This meeting is mainly to sort out the company's competitors and collaborators, we must unify our thinking and reach a consensus.
After seven years of development, Xinghai Group has become an international group company. This year's ranking of the world's top 500, our group's global ranking is estimated to be between 20 and 25, and the group's profit has jumped to the second place in the world. "
Mu Yang glanced at everyone's puzzled expressions, and added, "No. 1 in the world, there should be no other company."
Everyone heard this and couldn't help laughing.
Mu Yang went on to say: "It is true that the more you stand tall, the easier it is to fall to your death.
We stand so high, and we are still jumping up every year. Many companies and even countries want to kick us down from behind, hoping that we will fall to our death.
This is the same as we work on the 98th floor of the Xinghai Building every day. I hope everyone will remember that we have countless enemies who want to push us from behind.
In terms of personal safety, I suggest that you do not go abroad if you have nothing to do, especially ugly countries and Canadian countries. I am really afraid that you will not come back if you go out. This is not a joke. "
Mu Yang's words made everyone serious immediately.
"The height of the company's standing has already threatened many national and international giants. In the final analysis, it is a matter of interests.
In the past few years, we have been snatching cakes from other people. Do you think people don't hate us?
it's out of the question!
In the past few years, I have emphasized that we must have an international strategic vision, especially the stronger our country is, the more afraid others are. "
"Our lithography machine, HE Lan ASLM, is an absolute competitor. They originally occupied more than 70% of the global lithography machine market. According to the information I got, they are developing 7nm process equipment. If they are fast, they will be able to produce a prototype by the end of next year. .
In terms of energy consumption, we have always had an advantage over each other.
However, I don't want the other party to survive.
Our equipment is not for sale, and the scope of competition is limited. It may be difficult to let the other party live, but at least we cannot let the other party eat meat.
The scope of competition for lithography machines is limited, but we can start with chips.
Therefore, in the second half of next year, our chip prices will drop. At the same time, we are preparing to launch a 4nm process to continue to occupy the high-end mobile phone chip market; while automotive chips will not change for the time being.
The company's production capacity is limited, and the chip foundry should be done as little as possible. "
Mu Yang is pointing to the PPT to explain the global strategy of each product. Some companies require that the performance of the chip is not high. If they don’t do foundry, they can go to foundry companies such as Taijidian.
Xinghai Group does not enter the low-end chip industry, and chip processing companies such as Taijidian still have a way to survive.
It's just that they can no longer enjoy the high profits of high-end chips.
"Pingguo is the main competitor of mobile phone chips. They won't use our mobile phone chips, and I don't want to cooperate with them. When we can make the chip of the other party's flagship mobile phone fall to the second-rate level, then we will win.
The other company is the draft company, and it is impossible to cooperate.
Four Star Company has its own chip company, but it is still low-end, and high-end chips are still purchased from our company, which is also the order we grabbed from Yuantong Company.
In terms of their national nature, they do not pose any threat to us. Four-star companies can retain their cooperative relations, and we can purchase some products from them.
But we are also competitors with them. Their ternary lithium battery business has been overwhelmed by our company. It is difficult for local car companies to support them to survive. According to the information we have received, it is estimated that the closure of the automotive lithium battery business is due to this. Within a year or two. "
"Automotive motors, ternary lithium batteries, automotive bearings, and aluminum alloy automotive plates are also the main businesses of our group. We have cooperation with various automobile factories. We also have automobile factories. They are both cooperative relations and competitors, but none of them exist. In this regard, we still maintain the current cooperative relationship, and it is not necessary to overwhelm the other party, and it is impossible to do it."
"In terms of civil aviation engines, it involves national defense and security, and we can only compete with GE and RR. We will not sell the engines to Airbus and Boyin, and there will be no possibility of cooperation. We will try our best to assist SAIC in developing the C919. Other than that, there is no other choice."
A strategic expert asked: "Chairman, may I ask, can we still enter the civil aviation field? Isn't it necessary?"
Mu Yang shook his head: "After the popularization of advanced high-speed rail and super high-speed rail, civil aviation will decline sooner or later. We will not enter the field of civil aviation."
Mu Yang came slowly and discussed the situation of each competitor with everyone.
Zhou Chen said leisurely: "I don't know if SAIC is mentally prepared? If the progress of C919 is too slow, it will also affect our layout."
"Yes, maybe our advanced high-speed rail is progressing faster than theirs."
"My suggestion is to sell civil aviation engines for a few years first, and then slowly launch high-speed rail. However, it may affect the national high-speed rail layout, so we can't wait for them."
"Even if high-end high-speed rail is adopted, it will take a long time to popularize it nationwide."
"Chairman, in the computer field, domestic netizens are very vocal. They hope that we will squeeze a certain company out of the computer field. This company takes national resources but does not do personnel. It is really not a good thing."
"It's not a problem for us to develop a computer CPU. The core technology has been solved."
"The computer CPU is the core of the hardware, but the computer operating system has always been dominated by Weisoft, which is not easy to deal with. If we enter this industry, Ugly Country will definitely feel that we are a big threat, and it is estimated that Weisoft will be prohibited from cooperating with us. Others The operating system is nothing like that."
"This computer industry is not bad, but the pressure of competition is not small. The global structure has been fixed for many years. If we enter, there will be many obstacles."
"But if our company doesn't do it, it will be a waste of our chip technology and brand influence. We only make computer CPUs. In addition to assembly machines, who can we sell to branded machines? A domestic company thinks it is the boss. Other domestic computers The positioning is all low-end."
"Huawei Computer is good, but sales are not increasing, and this is not their main business."
Mu Yang listened to everyone's heated discussions about the computer industry, and asked, "Are there any statistics on computers?"
"Yes, wait a minute, I'll get it." A strategy expert raised his hand.
After a while, the strategist came back quickly, took a few pages of A4 printed report, handed it to Mu Yang, and said: "Chairman, this printed statistical data is just a rough idea, there are more detailed reports in the In the U disk."
"Just take a look and get a general understanding."
Mu Yang took it and probably looked at it.
He didn't know much about computers in the later generations. He was reluctant to replace a desktop computer after at least five years of use. He only used it for office work and didn't play high-end online games. In fact, there was no need to replace it.
The information lists very detailed data.
According to the analysis and forecast of IDC, the global PC shipments in 2014 were 308.6 million units, including desktop computers, notebook computers, microbooks, etc.
Among them, the output of desktop computers in my country remains at about 30 million units, and the market size of the desktop computer industry is about 14 billion U.S. dollars, accounting for about 25% of the global share of 56 billion U.S. dollars.
There are quite a lot of computer brands, and I want to have a revenue of about 300 billion yuan, as well as Pingguo, Huawei, Xiaomi, Huashuo, Haier, Dell, etc.
There are three major components of a computer, CPU, motherboard, hard disk, and graphics cards and monitors that also have a lot of weight.
In 2014, in terms of computer CPUs, Intel ranked first with a revenue of US$55.9 billion, followed by AMD with billions of dollars, and Nvidia and Godson with less revenue.
...
Mu Yang took a few minutes to look around and finally understood the market situation of the global computer industry.
Due to the rapid development of e-commerce, the prices of the three major components of computers are transparent, and the public prefers assembled machines, the profit margin of the desktop brand machine market is getting smaller and smaller. I think the revenue has been very high in the past few years, but the profit margin is not high. , the main profit comes from laptops.
Even if Xinghai Group enters the PC industry, its main research and development direction is computer CPU.
The company already has the ability to produce chips, and it is not a problem to produce computer CPUs.
The production of computer motherboards is too troublesome. In fact, we don’t need to produce them ourselves. We can cooperate with manufacturers such as Huashuo and Gigabyte.
In fact, in addition to the computer CPU, there is another very critical thing, that is,
Computer operating system!
Weiruan is the only one!
In 2014, Weisoft’s revenue was US$70-80 billion. Windows accounted for 25% of the revenue of the three major products, Office accounted for as much as 32% of the revenue, and servers and related tools accounted for 26%, all of which depended on the operating system. Based on this, it can be seen that the operating system market is very large, but it is difficult to grab it.
Due to the long-term monopoly and technology blockade of the ugly country, the global operating system industry, including my country, is in a difficult situation. The domestic operating system market has always been monopolized by foreign companies, with foreign capital accounting for 92.9%.
Domestic enterprises have explored and struggled for 20 to 30 years on the road of operating system independence. There are more than a dozen domestic operating systems on the market, but there are only a few of them that have a certain user base and can persist in version updates and iterations.
The computer operating system is not easy to handle, but it is also what Mu Yang most wants to break through.
The main issue is not about making money, but about his future layout.
If he wants to enter the field of artificial intelligence, the operating system must be his own.
Xinghai Group's strength in software is not bad, but very strong, such as three-dimensional software AD, two-dimensional software XH-CAD, robot system, laser system, five-axis linkage numerical control system and various automation equipment operating systems and other software.
Of course, it is different from the computer operating system, and it cannot be said that the development of the computer operating system is more difficult. The development of AD is also very difficult. It took a long time for Mu Yang to copy the technology, and he still used the brain consciousness converter, and the writing speed was more than ten times , otherwise I don’t know when to type the code.
If not relying on Mu Yang, even if the company has formed a R&D team of thousands or even tens of thousands of people, it will not be able to handle Weiruan.
Working on the operating system is too troublesome and time-consuming. Even if there are employees who can help him solve the basic code, it will take him a long time.
Before the Xinghai Group developed the chip, even if it made an operating system, if there was no strong hardware foundation, Mu Yang personally felt that it was meaningless to develop an operating system.
Now, the time has indeed come.
However, next year he has many scientific research tasks, the first is rockets and satellites, fortunately most of the basic work has been done;
The second is Life No. 1, which will take up a lot of his time, but it is not a problem to extend it for a few months.
In addition, he had previously included ground-effect aircraft, superconducting materials, and computer chips in the research and development plan, but there was no movement.
After everyone's analysis, it should be time to include computer chips and operating systems in the scientific research plan for next year.
Computer chips can be handed over to employees, and he is mainly responsible for solving the core work of the operating system. If there is a squeeze of time next year, it can still be done.
After thinking for a while, Mu Yang finally decided: "After careful consideration, I decided to include computer chips and operating systems in our scientific research plan for next year, and I will be mainly responsible for solving the core work of the operating system.
How much money these two projects need to invest, please do your research. "
Zhou Chen asked: "Chairman, besides computer chips, should we cooperate with other companies for other computer hardware, or should we research and develop independently?"
"Let's cooperate. We don't have so much energy for the time being. Except for the companies in Ugly Country, Canada Country and Eagle Country, we can seek cooperation." Mu Yang replied.
"Outsource the assembly or do it ourselves? I suggest that we do it ourselves. The assembly requirements are not high, and we don't need to spend too much energy, but it doesn't have to be placed in City H. Considering factors such as recruitment, labor costs, and transportation, it can be placed elsewhere. provinces, it can also create jobs for the country.”
After listening to Zhou Chen's suggestion, Mu Yang agreed after feeling that there was no problem: "Yes, I will implement it according to your plan. The scientific research time of the two projects is set at 9 months. After the investment plan is finalized, the factory construction can be started. We will strive to launch the product before the end of next year, or the beginning of next year at the latest.”
Everyone wrote down Mu Yang's words, and they will have to work overtime to make plans in the next few days.
Next, Mu Yang will no longer make any plans for everyone, it would be good to finish the work at hand first.
Ten days later,
Monday morning, January 4, 2016.
Seeing the investment plan submitted by Zhou Chen, Mu Yang plans to build assembly plants in Rongcheng, Zhengcheng, Dguan, and Guicheng. After the project is completed, it plans to produce 10 million desktop computers and 40 million notebook computers annually. Mid-to-high end, not just high-end.
If it is only positioned at the high end, the market is not that big.
In addition to these two products, there are also computer CPUs, tablet computers, operating systems, office software and other products.
The planned annual output value will reach more than 800 billion yuan!
Total planned investment: 200 billion yuan
Plan investment cycle: two years
Planned number of recruits: 50,000, including 10,000 scientific researchers in operating systems and office software.
After reading the plan, Mu Yang revised it, and then called Zhou Chen to discuss with the strategic seller for a long time. After there were no problems, he reprinted the revised plan and signed it.
This investment scale is almost equivalent to rebuilding a Xinghai Group.
If it can really achieve a revenue of 800 billion yuan, it will be equivalent to occupying a large share of the global computer market and stealing many orders from Weisoft.
50,000 employees are not many, and this is based on the advanced automation level. If Xinghai Group produces all other computer components by itself, at least 100,000 employees will be employed.
The number of employees of Weisoft Company has reached more than 100,000, and it is not a big deal for Xinghai Group to recruit these tens of thousands of people.
After the investment plan is finalized, it cannot be concealed, and it is not conducive to recruitment and investment.
Zhou Chen will hold a media conference tomorrow to announce the news.
Predictably, a storm was coming.