Chapter 211 New Product Pricing
Chapter 211 New Product Pricing
Mu Yang opened the official website of R Min Daily.
I glanced at the screen for a while, and soon found an article about him on a page titled "Dare to Innovate, Dare to Breakthrough".
The main content is to comment on the sentence he said in court, "In the field of top technology, we Chinese people can do it in the top technology field; if foreign countries can't do it, it doesn't mean we Chinese people can't do it."
R Min Daily advocates a new generation of technical personnel to learn the spirit of this sentence, and advocates youthful vigor, self-confidence, and not to belittle oneself.
In addition to praising Mu Yang, he also praised Xinghai Group for breaking the foreign monopoly in the field of laser cutting-edge technology.
In the national 863 plan, the field of laser technology is one of the high-end technology fields that the country attaches great importance to, and it is listed as one of the eight major fields of the 863 plan.
There are not many pages about Mu Yang, but no matter what, they are all published in this type of newspaper. This type of newspaper is likely to reach the people at the top. It is possible to see Mu Yang and ask, who is this young man? Who, um, not bad.
Of course, this was just Mu Yang's temporary imagination.
After being excited for a while, I quickly calmed down. I still need to be strong to strike an iron. No matter how much others boast, if I am intoxicated by it, I will fall down sooner or later.
Recently, he has been busy with lawsuits.
If it is a general lawsuit, just hand it over to the legal department.
However, the lawsuit with IGP had a huge impact, and I had to personally go to court. Fortunately, I won in the end.
It is estimated that there will be many such lawsuits in the future. Most of them are Xinghai Group directly suing other companies. It is impossible for Mu Yang to play in person again, so just hand it over to the legal department.
Some big companies encounter hundreds of lawsuits every year on average. The people in the legal department are either in the lawsuit or on the way to the lawsuit.
In the future, as the Xinghai Group grows in scale and owns more invention patents, many companies will infringe on the Xinghai Group, and there will definitely be many lawsuits.
After sorting out the lawsuit, Mu Yang thought about the development of the group.
At present, the group is developing too fast. It already has 637 employees, and the company dormitory is already full.
The old business is still tepid, with a monthly revenue of 40 to 50 million, which is also very good.
In March, the company signed 4312 sets of handheld laser welding equipment and 2654 sets of supporting workbenches, with a total order amount of 721.7 million yuan, which is the most important business of the group at present.
There are many orders, and after getting busy, the company has also exposed many problems, mainly because the company is too small.
In this way, many businesses can only be entrusted to outside companies. On average, several companies come to seek cooperation every day, and Mu Yang has no time to receive these people, so they are all handled by Vice President Zhou Chen.
Zhou Chen's affairs are also complicated. He is busy enough with the production department and the technical department. He is either holding a production meeting or a project progress meeting of the technical department.
Mu Yang stood up, stretched his waist, and wanted to go out of the office for a walk.
The fifth floor of the office building is the office of the company's top management. Next to the chairman's office is the office of the vice president Zhou Chen. When Mu Yang came to his office, Zhou Chen was explaining things to the production manager Kuang Yinghua and two deputy managers.
When the four of them saw the chairman come in, they paused for a while, Mu Yang waved his hands and said, "Go ahead, don't worry about me."
Zhou Chen didn't know what the boss was doing here. He probably had something important to tell him. He looked away from the boss and solemnly said to the three production managers: "Production is busy, and you can see for yourself how chaotic the area under your jurisdiction is. , the channel is often blocked, once blocked, it will affect the logistics flow, and the overall progress will be even slower;
When I get busy, the 5S work is also neglected. I have repeatedly emphasized that I need to clean up in the last five minutes after get off work. Every Saturday afternoon, there is a big cleaning. The workers are busy, so you should not be confused. "
"Mr. Zhou, the congestion of the workshop has a lot to do with the slow flow of goods. Hey, if the new headquarters is built, it will be spacious." Kuang Yinghua said, "I don't think so many trucks can enter the company. It's too congested. We The place is not big, and some trucks come here, and they have to wait half a day for unloading and loading, I think it should be arranged, and you should wait in line outside before your turn."
"Well, what you said makes sense. There are indeed too many trucks, but there are not so many open spaces to park on the side of the road, and it is not easy to notify the driver if they park too far." Zhou Chen worried, "There are often traffic jams outside the company, which also affects employees. Go to work."
Hearing what they said, Mu Yang thought for a while and said, "Temporarily requisition the land next to the company, and spend money to level it out. It is not a problem to park twenty or thirty trucks. It is equivalent to a transfer station. Let the logistics department manage it. Go in and unload and load, take turns."
"It's a good idea, the chairman is amazing, he thought of it right away." Zhou Chen praised.
"You didn't think about spending money, so you didn't expect that some problems are really hard to solve. Think about whether you can solve them with money. The problems that can be solved with money are not big problems."
Mu Yang smiled and said, "Of course, the cost of expenditure is taken into account, but there is no better way at present, and it is still far away from the new headquarters being put into use. It is enough to requisition the open space and level it out. It will not cost much, but it is worth it. .”
"Okay, then I'll arrange it." Zhou Chen nodded, and then turned to the three production managers, "There's nothing else to do, you go to work, Manager Kuang, hurry up with the production of handheld laser welding equipment, some orders are delayed by one month Yes, Mr. Yang often urges me to deliver the goods."
"Okay." Manager Kuang finished speaking, and left with the other two deputy production managers.
After seeing the three production managers leave, Mu Yang smiled: "Mr. Yang is desperately taking orders to grab the market. It's not easy for him, and he doesn't even bother to consider the company's production capacity. In another month or two, the situation will be slightly better. Some, the order quantity should be less."
Mr. Zhou smiled wryly: "I called Mr. Zhou last night, and he said that he has been very busy in the past few days, and orders have skyrocketed. Chairman, the reason is mostly because after we won the lawsuit, our company became popular on the Internet, and our reputation It’s soaring, so the order volume has soared, and I’m afraid to answer the phone these days.” As soon as he finished speaking, the landline phone rang, and he hung up after answering a few words.
"Oh, I missed this. It seems that this month's orders for handheld laser welding equipment exceed 5,000 units is not a problem." Mu Yang sighed, "Sometimes, being too happy is also an annoyance, haha."
"Yes." Zhou Chen agreed, "By the way, Chairman, what do you want from me?"
"Accompany me to the arc welding lab, and let me tell you about the pricing of the second welding machine."
"OK."
The two left the office and chatted as they walked.
Mu Yang asked: "How much is the manufacturing cost of the 500US1 model of the second guarantee welding machine?"
"Two days ago, I asked them to make an estimate. It was about 3,000 yuan. After all, we use better materials, such as transformers. Copper is enough. Copper is not cheap now, and the transformers used by domestic brand welding machines." Zhou Chen said. The price of the same type of second-warranty welding machine in the OTC market is 25,000 yuan excluding tax, and that of Panasonic is 32,000 yuan excluding tax. The estimated ex-factory prices are 20,000 yuan and 26,000 yuan respectively.
Domestic brand Erbao welding machine, the market price is about 5,500 yuan, the estimated ex-factory price is about 3,300 yuan, the production cost is about 2,000 yuan, or even lower, they use less materials, and the spare parts are cheaper, which is incomparable with us. The weight is more than 20 kilograms lighter than our welding machine. "
There is a big difference between the price excluding tax and the price including tax mentioned by Zhou Chen. For welding machines, it is generally calculated according to 17% value-added tax.
Assume that the price of the product including tax is M, and the price excluding tax is M/1.17.
If the factory sells directly, then
Comprehensive cost = manufacturing cost + development and design cost + total management and marketing cost + special cost + business tax and other taxes.
If the manufacturing cost is 3,000 yuan, the overall cost may reach more than 4,000 yuan. The more you sell, the lower the overall cost allocated to each unit.
Mu Yang nodded. The current domestic brand welding machines use too little material, and they are not as durable as the old welding machines.
The old welding machine does not have so many functions, such as the digital display function, which was not available at that time, but it has been used for more than ten or twenty years without any problem. Most of the faults are the instrument.
There are three major segments in the secondary welding machine market. The first is manual semi-automatic arc welding, which accounts for about half of the market. The second is dedicated welding machines, and the third is arc welding robots that are matched with robots.
Every large market cannot be ignored.
Xinghai Group's second-warranty welding machine is better than the same type of foreign brand welding machine according to the test results of the current laboratory personnel.
But Xinghai Group’s second-warranty welding machines are not well-known, and some of these foreign brand welding machines are sold in bundles, such as OTC robots. OTC welding machines cooperate with Nazhifueryue. The maintenance welding machine does not match, it is more troublesome to use, and the bundled sales price is also cheap, and it is only expensive to buy an OTC secondary protection welding machine alone.
No matter how cheap the Xinghai Group's second-warranty welding machine is sold, it is impossible to replace the OTC second-warranty welding machine in the OTC arc welding robot project.
For other robot arc welding, the matching secondary welding machine brands are mainly other foreign brands. In the arc welding robot market, Xinghai Group still has a chance to occupy a certain share, and it does not want to give up this market.
However, what Mu Yang values most is the manual semi-automatic arc welding market and the special welding machine market. The former cannot be sold too expensive, otherwise manufacturers would rather use domestic brand welding machines, while the latter does not care about the price. There is a big market for one point.
In this way, Mu Yang intends to make 500US1 into two foreign versions.
Prototype standard package, specially equipped with welding machine, ex-factory price 12,000 yuan, terminal sales pre-tax guide price (market price) 16,000 yuan;
The castration version is specially supplied to the manual semi-automatic arc welding market, with an ex-factory price of 9,000 yuan and a pre-tax guide price of 13,000 yuan for terminal sales. This version would also be much cheaper to manufacture, cutting off some features.
Xinghai Group also has a 350 model, the production cost is not much lower, and the ex-factory price is three to five hundred yuan cheaper than the 500 model.
In the past, it was only Muyang's preliminary pricing plan, and it depends on the specifics.
The market for second-insurance welding machines is very large. It is not enough to rely on direct sales alone to sell second-insurance welding machines. It is necessary to rely on dealers and give them enough profit margins.
Otherwise, no matter how good something is, they don't recommend it.
They sell whatever makes more money, and that's what some people do.
In the supermarket, some salesmen will also do the same, recommending a certain brand of skin care products to you, and they all say "very easy to use", but have they used it?
Definitely not used.
If it is a hard recommendation, look at her skin condition and retort bluntly: "You are not good yourself, so feel free to recommend it to me!"
This is a digression, Mu Yang and Zhou Chen soon came to the laboratory of Erbao Welding Machine.
Mu Yang wanted to see how well his own welding machine was used, and the tester's report alone might not be accurate.
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