Chapter 347 Internet Explosions and the First Step of Chess
This era is not twenty years ago. The ultra-high-speed development of the Internet has made the discourse power of the media no longer concentrated in the hands of a small number of news corporations.
This is an era where everyone owns the media. Facebook, Weibo, Blog, WeChat. All kinds of social networking media flood the web. So much mud and sand, it's hard to tell good from bad.
Maybe some newspapers and TV stations still hold the authoritative part of the discourse power. Especially news about current affairs. But it cannot be denied that more and more personal media are now having an impact on the entire society.
Especially the celebrity fan effect that is hard to ignore. A super star's every move will soon attract the attention of fans. It is normal for a Weibo to have hundreds of thousands and millions of views.
Just like a big thing that happened on the Internet in the last two days. The earliest beginnings of events began with Nightcrawler. As the second best-selling star hero in Marvel Comics, Nightcrawler's popularity in New York is only weaker than Spider-Man.
Because Nightcrawler itself has a certain dark temperament, quite a few young readers gave up reading Nightcrawler comics. Adults with more mature minds and stronger psychological endurance are more likely to accept the stories of the Nightcrawler comics.
The origin of the story is this. A new issue of Marvel comics, "Nightcrawler" released a four-panel comic strip outside the main line on the single issue.
The content of the small theater is that Nightcrawler came to Marvel who was working overtime in the middle of the night and asked the editor-in-chief who helped him draw comics how to open an account on social media.
Then in the comics, the editor-in-chief taught Nightcrawler how to register. He also registered a Weibo and Facebook account for Nightcrawler, and added him as a friend. Finally, at the end of the book, the usernames of Nightcrawler on Facebook and Weibo are released.
At the beginning, all comic readers thought it was a small theater for funny. Sometimes in American comics, such a funny little theater is placed at the end to adjust the atmosphere.
Most people didn't take it seriously and just took it as a joke. Still, curious fans searched for the account on Facebook. It turned out that there really was a Nightcrawler account.
At first, everyone thought it was a prank by the editorial department. However, with the launch of other hero comic publications, linkages have been made between publications.
In the small theater, Nightcrawler began to teach other heroes one by one how to open their own Weibo and Facebook to facilitate communication with their fans.
In the end, arguably the most authoritative website of the Night Watchman Alliance confirmed the news. All those who open Weibo and Facebook are superheroes themselves. As soon as this news came out, the entire circle of comic fans exploded.
In just two days, Li Jie's newly registered Weibo account gained 100,000 followers. And his Weibo has not updated the content. Just released a photo of New York at night when he was flying with a slide wing.
After that, more and more superheroes also opened their own Weibo and Facebook. This made many ordinary netizens who are not fans of comics also interested.
After all, it is also very interesting to see the daily life of superheroes and listen to their thoughts or complaints on Weibo.
In this way, the relationship between heroes and ordinary people can be greatly shortened, and ordinary citizens will not feel that superheroes are superior and far away from their own lives.
For example, Iron Fist posted a photo of Luke Cage exercising on his new Weibo. In the photo, Luke Cage, whose muscles are tense, lifts a weight of more than six tons above his head.
Tekken also comes with text. "Look at what a muscular man is."
Iron Fist himself also showed a short video of himself practicing boxing. Although it was only ten seconds long, it still attracted countless fans. Tekken comics, which were not very popular at first, have been out of stock in the past two days.
Li Jie later also showed a video of him shooting a flying knife on his private Weibo. Well, there are too few things he can show, and he can't show his Nine Strikes of Purple Thunder in front of ordinary people.
Although the flying knife performance was lackluster, it still attracted many fans' likes and reposts.
The breaking point of this network marketing led by Li Jie, whose original purpose was to give solidarity to Peter Parker, came from the opening of Steve Rogers' private Weibo.
After being confirmed by the website of the Night Watchman Alliance and certified by Iron Fist, Li Jie, Luke Cage and others. After everyone confirmed that the owner of this Weibo is Captain America Steve Rogers, the entire Weibo circle boiled.
In less than three hours, Captain Rogers' Weibo followers exceeded two million. Even the Weibo server had a little problem, Captain Rogers' Weibo account lost contact for a period of time.
On the second day after Weibo was launched, Captain Rogers updated his first Weibo content. The content is a short video, but he is wearing a simple white shirt and saying hello to his mobile phone. Say hello to everyone.
The length of the entire short film is less than five seconds, but the number of hits in 24 hours has exceeded five million. But as time went by, this seemingly meaningless short film became the hottest topic on Weibo that day.
In just a few days, the number of Rogers' Weibo fans has increased rapidly. It quickly reached the tens of millions level. There are fans all over the world, and Li Jie believes that with the passage of time. It may not be difficult for Rogers to have hundreds of millions of fans on Weibo.
After all, the U.S. government has spent more than seventy years on image marketing. Rogers' positive image is almost deeply rooted in the hearts of ordinary people.
Of course, this network marketing campaign planned by Li Jie and causing a commotion in the Internet world has not yet unfolded his true colors.
Use your own star effect to open an interactive platform with fans. This is what Li Jie had planned to do a long time ago. But he kept dragging, and he needed a proper breakout point to get into the platform.
First of all, let's not say that platform fans can earn him another wave of prestige, maybe it won't be too much. But at least it's almost the same as the comics.
And the most important thing is about the Hero Registration Act event that does not know when it will break out. This event, which caused a heroic civil war, required early preparations. And the interaction of online social media itself is a part of Li Jie's design.
He needs to be able to cause an explosive effect on the Internet as soon as he enters this circle, and he needs to get enough and influential heroes to do this together.
Bringing the distance between heroes and ordinary people closer is the first step of the plan. And these complicated plans are just a small step in Li Jie's plan to transform the entire world.
Whether it's Iron Man's secret agreement with Dum, or Gu Yi helping Li Jie go to Asgard to persuade Odin. Wait for a series of things.
All these piles are carried out under his promotion. As Li Jie once said: The life you want is never given by others, but created by yourself.
Now the best opportunity to promote the closer relationship between heroes and the people has arrived. Whether it's Captain Rogers' lawsuit with the US government. Or the Daily Bugle's duty to Peter Parker.
All of this is a very, very good opportunity. This was the breaking point that Li Jie had been waiting for. A platform where heroes communicate equally with ordinary people, and let everyone understand that it is not so easy to be a superhero.
The Peter Parker incident was chosen by Li Jie as the first tipping point. Spider-Man was depressed now, because of George Stancy's words, and because of James' accusations against him in the papers.
As a friend, Li Jie has no hesitation in needing to support Spider-Man at this critical moment. And the ripple effect caused by this incident is the first time that Li Jie has changed the entire world on the bright side.
And everything will start with a short video he released!
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