Chapter 1239: Bones

On January 1, 47, the annual meeting of the Golden Arches.

"From the beginning of 1944 to the present ... in 47 years, we have distributed 600,000 Pepsi vending machines in the 40 states of the mainland, and the number of delicious products is 400,000.

At present, the company's market share in large and medium-sized cities has surpassed that of its old rival, Coca-Cola. The Ministry of Justice is prosecuting the case of Coca-Cola's misappropriation of packaging and ideas to various states. "

The marketing department ended the briefing somewhat triumphantly. In Pepsi's siege, they are the company's number one contributors.

"But so far there is no profit. The company has invested too much in advertising and competition. Maybe it's time to make some changes." The marketing department is proud, but the finance and executives may not be happy.

Pepsi's profits are considerable, but the company's expenses are even greater, and Franklin is like a dam bursting, disappearing before it has time to heat up.

One year, two years... The executives only see that the company's value keeps rising, the revenue is getting higher and higher, but the profit after deducting various expenses and budget is pitifully low.

In five years, the growth rate of net profit was less than 10%. The only good news is that Golden Arches only has two shareholders. Li Zitao and Lawrence, otherwise the board would have exploded in place a few years ago.

"What about overseas sales?" Li Zitao interjected, "I know that Coke's annual sales in Far Eastern Pearl reach 1 million boxes."

"Boss, the Market Analysis Department thinks it's too late to give up the Pearl Market." Because of national consciousness, after Roosevelt's death, the ideological conflict between the United States and the Far East became more and more serious.

The tendency of Washington is becoming more and more obvious. Coke is spending a lot of public relations fees, and it wants to keep this market that is "bigger than the United States in the future", and it has little gain.

The news from Coke made Golden Arches affirm that it is a wise choice to abandon the Far East market. "This decision is only temporary. I need you to keep an eye on the Far East market. When the situation changes, Pepsi will be the first to enter the market."

What will happen this year and next year? Does he know that the big event is happening. The big brother of the Soviet Union is fighting wits and courage with the entire Western countries, preparing to start the "silent" deadlock situation.

Therefore, Li Zitao naturally would not refute this decision of the Golden Arches. In fact, he is worried about Hualian and his large real estate investment in Pearl.

What happened in Argentina was bad enough, and he might have to go through the same thing again in the not-too-distant future...

Take the opportunity to let go, or take a risk?

There are wealthy businessmen in the Far East who can take over Hualian, let alone Gangjiang.

There is nothing to worry about the Golden Arches. It only has some stores in Mingzhu and the three northeastern provinces. Even if it is completely "closed down", the loss will only be future income.

Hualian is different. Over the years, Hualian's "blood supply" to the Far East has completely ignored the cost, especially in the most difficult period.

If the worst happens, there will be an earthquake inside Hualian, and even Li Zitao will be implicated.

Hualian is not only his, but also an independent 'individual'. There are thousands of Hualian people in it, supporting this behemoth together.

The initial expansion of Far East Hualian was to exchange the present for the future. Now, the "big guillotine" that suddenly popped up in the future, Gazi...

The boss described that the future planned by Hualian has died, and the interests involved are tens of millions of dollars. Who can calmly accept this fact?

Even if only in imagination,

Li Zitao is not sure whether he can accept it, let alone the tens of thousands of Hualian employees and corporate executives.

"How about our expansion in other countries?" With a preliminary decision in mind, Li Zitao turned his attention back to the Golden Arches.

Hualian's annual meeting is scheduled for tomorrow, and before that, he will hear about the development layout of the Golden Arches in the next few years and the progress of previous plans.

The "four-wheel drive carriage" of the Golden Arches, McDonald's, Subway, Pepsi and Birchard are neck and neck, and in the past two years, Pepsi and Subway have the strongest development momentum.

As of today, Pepsi's overseas markets have spread across 61 countries, which is still far behind Coke's sales in 76 countries, but it is rapidly decreasing.

According to the plan, the markets that Pepsi will fully occupy are France and Germany. So far, there is no shadow of Coke and Pepsi in the two countries.

This time, they no longer choose to catch up, but to take the lead in these two blank markets, so as to seize the opportunity faster than their opponents.

As for Subway, a miniature 'go-and-go' fast food restaurant, there is no similar product or brand in the world that can threaten it.

In the process of its development, the most talked about is its "unique" site selection in overseas countries.

After each city is selected, someone will first investigate the fast food industry in the city, and the tasters will go to the most popular local fast food trucks or stores to taste their products.

Then, the food research and development department will improve the products according to different local tastes, and then the company's real estate department will start site selection, negotiation, and finalize the house purchase (lease) contract.

And the interesting part is here, they will choose the address of the store next to the fast food truck or the store that the previous "tasting staff" tasted. Those places are at least in the same neighborhood, if not by choice.

Since its overseas development, Subway's revenue has accounted for 80% of its total revenue. It is unknown how many bones have been buried under this dazzling achievement.

The small restaurants that were crushed by it, the family business may have sprung up, and it is developing further, and there are so many promising restaurants.

To describe Subway's success with a lot of bones, the image couldn't be more suitable. As popular as it is among the people at the bottom, it creates envy among colleagues.

Years ago, their stores in Morocco, Brazil and other places were boycotted by the fast food industry, and together with the local trade unions, they staged massive protest marches.

The other party was not just talking, the store was splashed with paint, painted with funny graffiti, smashed the door, sneaked in and destroyed the stored ingredients, the supplier was threatened and could not perform the contract...

This kind of thing has happened in other countries, but this time the situation is the most serious. In the end, the headquarters had to put pressure on the government, and the bad situation was brought under control under layers of public relations pressure, and finally subsided.

At first, Subway conducted several months of research and discussions on how to deal with such incidents, and in the end everyone decided not to compromise and not to give any signal of "showing weakness or surrender" to the outside world.

This is not conducive to the sustainable development of Subway overseas. It is not a national condition or a specialty to make progress. Biological greed is inherent.

The history of Subway's development to this day has undoubtedly confirmed that their original decision was correct, although there are countless bones buried 'under the throne'.

But no success in this world is easy, like wearing a crown, it must be heavy.