Chapter 909: Suffering and Taking Advantage
Speaking of Weibo, a platform that Huangfucai tried his best to operate, it is no longer the scene that was hidden in the mountains and no one knew about it.
Now people who go out with a netbook and work and play in coffee shops or KFC McDonald's are already out of date.
With the launch of the dream pad in Huaguo, on the borders of Beijing, Shanghai, Guangzhou, Shenzhen, and Shuchuan, you can see people playing games online, chatting on QQ, writing emails, writing Weibo and watching Weibo with the dream pad everywhere.
The dream pad is not only very fashionable, but also easy to carry. It is full of the power of science and technology. It belongs to the kind of electronic product that makes people exclaim "wow" when it is taken out.
The sales of 3 million units were sold out almost instantly, which is enough to prove the fans' love for it.
In fact, the Huaguo customer service department of Fairy Company receives countless calls every day, asking when the second batch of sales will start. peace of mind.
The huge user base of dream pad also directly brought a huge user base to Hua Guodian.
Those who are the first batch of people to buy new products are those who are not short of money. Most of them choose the service with 3G card. Plug in the mobile network card.
In a short period of time, Dentsu has sold 3 million service packages, and the fees are the second. This has expanded new user categories, which is what they are happiest about.
Dentsu, which owns the best network base station in the country, does not just want to make home phone calls and surf the Internet. In fact, they have been eyeing mobile communications for a long time, and now the 3G network just gives them an excuse.
Once the application of dream pad is mature, the next step of mobile phone communication is already a certainty. Break through 2G directly and reach the 3G level of smartphones.
As a result, Huaguo Dentsu announced that it will strive to lay a complete 3G network in first- and second-tier cities in Huaguo within half a year, and roll out to third-tier cities within one year. Within three years, we will strive to ensure that there are no omissions in the country, and strive to let the people of the whole country enjoy the wonderful experience brought by Internet technology as soon as possible.
The topic is back to Weibo.
To say who is the most prepared for Dentsu's launch of 3G, besides the dream pad application store, it must be the Weibo team.
Under Xiao Qi's advance reminder, Huangfu Cai had already made a plan together with them. As soon as the app store was opened, the Weibo free app was displayed prominently on the homepage of the free software. More than 500,000 people have downloaded it.
The most convenient thing about Weibo is real-time communication.
Celebrities carried dream pads with them, took pictures and posted them on Weibo. Or post a little bit of feeling speech on Weibo while filming, recording a song, or on the road, which means you can know every move of the stars, thus greatly shortening the distance between you and the stars.
Everyone has the psychology of gossip.
For example, when you are at work, you say lightly, "Hey, Liu Tianwang said yesterday that he still wants a daughter!" "Feng Baoya announced that he is going to make a comedy film again, and he is finally back on the right track!"... so much Kind of discourse gossip. How interesting is it for everyone to chat?
With Weibo, there is no need to read newspapers and news to filter the news. Directly you follow the Weibo of the person you want to follow, then you can get the information you want.
Regardless of whether these celebrities are telling the truth or not, anyway, they are like friends, sending you their own information at any time, which makes people feel well-informed and happy.
Gradually, friends did the same.
Everyone pays attention to friends from afar. You can also find out what he (she) is doing recently, how he is feeling, and leave a message for a while when you have time. It is really interesting.
Even old classmates like you can get in touch through Weibo. Contacting and teasing from time to time brings back the feeling of youth.
Because of this, the download volume of the Weibo app has exceeded 2.5 million as of today.
In other words, 80% of dream pad users are using Weibo.
The entertainment of Weibo and the quickness of controlling information are further displayed, which makes those users who have not bought a dream pad or do not have a 3G network in their area feel anxious.
During the recent period, the number of Weibo registrations has also increased significantly. According to the data at the end of March, there are now a total of 45 million Weibo registrations, and the daily number of online users has exceeded 10 million. The average number is 300 million!
Originally, Xinglang, Wangyi, Sohu, and Penguin, the four major portals, were all negotiating with Weibo. They relied on their status on the Internet to demand too much, and Weibo was backed by Fairy Company. , the dream pad is also opening the way for Weibo, and it is not afraid of anyone at all, so the two sides are at a stalemate.
Seeing the rapid growth of users, Dream Pad quickly increased the influence of Weibo. The first one to be softened was Penguin.com. At the cost of paying an annual fee of 200 million yuan, they bought Weibo. The right to use it for 20 years was allowed to use the label "Penguin Weibo", and began to attract celebrities from all walks of life to enter.
The 200 million is just the right to use it. Penguin has to bear part of the server and bandwidth costs of the Weibo platform every year. Their advertising revenue on Weibo will also be shared by the Weibo company. At least 500 million yuan must be paid.
Seeing that Penguin started advertising with great fanfare, invited celebrities, and expanded its brand awareness, the other three portals had no choice but to curse Penguin for not persevering, and signed the same contract as Penguin.
But in fact, they are not at a disadvantage. The cost of 500 million yuan seems to be a lot, but if they build the Weibo platform by themselves, let alone other things, the server and bandwidth alone will increase the cost by tens of millions a month. , plus service personnel, technicians, maintenance and upgrades, etc., are a lot of expenses, probably more than 500 million a year.
What's more, after they use the Weibo platform, they can increase their users endlessly, regardless of whether the Weibo company can afford it - anyway, I paid the server bandwidth fee, no matter how many users I add, you You have to arrange everything for me, so nothing can go wrong.
It has to be said that it is the normal thinking and practice of most people to be greedy for petty gains.
Indeed, according to the calculations of their four portals, regardless of the fact that the Weibo company currently charges about 2 billion yuan a year, if the number of registered Weibo users exceeds 200 million, the Weibo company will lose money. The more microblogging companies lose money.
200 million signups?
With everyone's hard work, and with the support of so many Internet users in Huaguo, it will be realized in a year and a half!
At that time, it is equivalent to using the Weibo platform for free, and developing your own users, creating high profits for yourself. How cool is this feeling?
But they never thought that it would be fun to use it now, but what about three years later?
If the microblog company takes back the ownership, then the market they developed and the hundreds of millions of microblog users they operate and maintain will all belong to the microblog company?
So don't look at the surface that Weibo company has suffered a dark loss, but in fact, Xiao Qi and Huangfu Cai's calculations, how can this group of people who only care about the present understand?
Even though they have added the priority renewal right to the contract, Weibo company has the final say on how to actually operate it—do you think servers and bandwidth, operators and technical personnel are given for free? The Weibo company holds all the original data in its own hands, and controls the Weibo platform from the beginning to the end, and they cannot allow them to resist!
Want to rebel?
Want to be shameless?
Take a good look at where your stocks are listed! If you are listed in China, you can be shameless, but you are all listed on Nasdaq and Hong Kong, so you have to follow the rules!
At that time, I don't know who should cry! (To be continued..)
ps: 7000 word update, the weekend season, Xiucai worked hard! Seek all support brothers!