Chapter 1398 The Arrogant Giant
After the funds were approved, Qin Yibin ran to the capital as soon as possible, regardless of whether it was a weekend or not.
He was going to Nokia's headquarters in the capital.
If you want to sell mobile phones in Xiaoyao Mall, the best choices to gain fame are the three major brands of Nokia, Motorola and Samsung.
The three of them together account for more than 70% of the mobile phone market in China. If you count the mid-to-high-end ones above 2,000 yuan, that’s basically 95%. Domestic mobile phones can only compete in the low-end price range.
In fact, it will be the same in the future. Samsung and Apple occupy 90% of the high-end smartphone market in Huaguo. Huaguo's mobile phone market did not make Huaguo's manufacturers cheaper because of the decline of the previous enemy, but was directly replaced by the new The Tigers took over.
Therefore, in the competition in the electronic technology industry, everything depends on technology and your own strength, otherwise you will never have your share.
When Xiaoyao Mall started to sell mobile phones, it must not be expensive. The mobile phones between 600 and 2000 are the most suitable for sales, and the most suitable for people to rush to buy.
Both Nokia and Motorola have a habit of facelifting... well, to use their piss, it is "changing the shell".
I often change the shell and change the appearance. A product that has been on the market for a year or two is sold again.
There is even no need for facelifting at all, just replace good materials with cheap materials, and then continue to lower the price, and you can keep selling them——Nokia’s 1100 and Motorola’s v998 are such models, with prices ranging from thousands or even Tens of thousands of models can be bought in the last two or three hundred, and the time span directly exceeds 10 years.
but. In Huaguo, their behavior, under the combined suppression of Shanzhai mobile phones and smart phones, will be over in three to five years. In Huaguo's words, it is called "suicide".
Copycat phones take over the middle and low-end market. Smartphones have taken over the mid-to-high-end market, leaving no room for Nokia and Motorola to survive. This is the result of their neglect of the Huaguo market and fooling Huaguo consumers as fools, which is not worthy of sympathy.
But now, Nokia, Motorola and Samsung are still in full swing, very bullish.
If you want to monopolize one of their models, you can only negotiate in person.
Relying on his status as the CEO of a subsidiary of Fairy Company, Qin Yibin still easily met Rosenberg, the general manager of the sales department of Nokia Huaguo Headquarters.
Rosenberg is a typical Nordic. And it's Finnish.
A company can account for 4% of a country's GDP and 20% of total exports. In this world, no other company can do this except Nokia.
So in Finland, Nokia is the most powerful company, and its words are more effective than the government.
Qin Yibin could see the vague sense of superiority on Rosenberg's face at a glance.
This is also because he is an executive of Fairy Company. Otherwise, I am afraid that Rosenberg will not come forward.
But Qin Yibin came back from Japan, and these things are commonplace. The cautious and humble work habits have already penetrated into his bone marrow.
So instead of being angry, he smiled very gently and said in proficient English: "I have heard that Nokia is the world's number one mobile phone company. It really is better to meet you than to be famous. This style. With this scale, we Fairy Company don't know what to do." How many years will it take to catch up!"
Qin Yibin was not exaggerating. Although the Fairy Company was in the spotlight for a while, the foundation was too weak after all, and all the staff added up. Maybe there are not as many people as Nokia's R&D laboratories combined, let alone the Nokia brand stickiness that is deeply rooted in people's hearts.
Yes, people like to hear good things.
Especially when the person who speaks good words is a very capable guy, then this kind of praise is even more comforting.
Hearing Qin Yibin's words, Rosenberg smiled reservedly, "Where, Mr. Qin, you are being polite. I personally admire your president, Mr. Xiao Qi. He is a rising star in our electronics industry!"
Qin Yibin smiled secretly. He has seen the prototype of Dream Stars from Fairy Company. Compared with the iPhone, this smartphone product is not inferior. As soon as it is born, it is guaranteed to be with the iPhone. , when the time comes, let's see how you still speak in the tone of this industry overlord.
After the two chatted for a while, Qin Yibin turned to the topic: "Mr. Rosenberg, to be honest, I came here today with a mission. Please take a look at one of our plans!"
With that said, he handed a printed document to Rosenberg.
Considering that Nokia is a foreign-funded company, Qin Yibin used a Chinese-English bilingual method, which is just right now.
Rosenberg looked at it, his face changed slightly, he quickly flipped through a few pages, his eyes slowly focused, and he began to ponder.
As a European and American, and an elite in the electronics industry, Rosenberg is naturally very proficient in business. He thought about many problems and countermeasures for a while.
After a while, Rosenberg said: "Mr. Qin, your online shopping mall has a lot of ambitions! Within three months, you need Nokia to provide you with 13 mobile phones worth 5 billion, and they are all from our Nokia. The best-selling model. But this is just your unilateral idea, I am afraid there is something wrong?"
Qin Yibin nodded and said, "General Manager, please tell me!"
Rosenberg didn't hide it, and said his opinion: "If we sell it to you at such a low price, it will be a huge price shock for our retailers, and they won't be able to make money. They will go bankrupt. If these dealers who occupy 90% of Nokia's Huaguo sales channels go bankrupt, the foundation of our Nokia will not exist. This is not allowed.
Also, all you buy are mobile phones that cost less than 2,000 yuan. We don’t make any money at all from these phones. In order to make such a small amount of money, we have increased production lines, which is really not worth the candle.
Online shopping malls such as Amazon, I also know the specific operating model. If you really intend to buy, then the price will be increased by another 20%. Of the 5 billion purchase quota, at least half of the high-end machines above 2,000 yuan will be occupied. Only in this way can we have the possibility of cooperation. "
Now it was Qin Yibin's turn to frown.
Nokia deserves to be the number one with more than 40% of the Huaguo market!
It's so powerful. (to be continued..)