Chapter 1340 To Add or Not to Add?

In the future, if any mobile phone wants to sell more and occupy more market, the best way is to make a contract phone.

The so-called contract phone means that the mobile operator buys a large number of mobile phones from the mobile phone manufacturer at one time, and then bundles the mobile phone with its own package service. It seems free, but the monthly package fee has already calculated the cost. went in.

In fact, this is a form of installment payment.

However, everyone will be tempted to get a 5,000 high-end mobile phone for free, and they can't help but sign the contract, and then the two- to three-year contract will make the mobile operator a lot of money.

Because it is purchased in large quantities, the purchase price of contract phones for general operators will be slightly lower than the retail price.

The specific amount depends on whether it is the strength of the operator or the previous life of the mobile phone manufacturer.

For example, in the previous life, Apple was not so popular at the beginning. When it signed a contract with AT&T, it was basically 80% off the retail price.

But after Apple has become popular all over the world, if you want to make Apple's contract machine, you must buy it at the retail price without any negotiation.

Conversely, if you are not Apple, but you are htc, and you want Huaguo Dentsu to be your contract machine, then you have to lower the price, 80%, 70% or even 60% of the retail price is possible.

no way.

The store bullies customers.

Customers bully the store.

The two contradictions have always existed since ancient times, and the causal relationship is the same.

In the previous life, Apple and Samsung did two-way progress. On the one hand, they retailed and sold their own mobile phones, and on the other hand, they cooperated with mobile operators in various countries to launch their own contract phones. Many opponents were trampled underfoot.

Of course, Xiao Qi also wanted to make a contract machine, and he had to make a big and special one. < Who are the stars sold to?

The more dream stars sell, the more various apps will be sold in the app store, which is completely conducive to dream stars occupying the market faster!

KDDI is now looking for cooperation, which makes Xiao Qi feel that he can make preparations earlier.

Don't just stock up those retail dream stars based on knowledge, but also reserve the share for contract machines.

Think about the poor Joe gang leader, seeing that the iPhone is so popular, but there is not enough retail sales, let alone selling contract phones.

However, Xiao Qi still had doubts in his heart.

It stands to reason that Apple has been on sale since April. It has been 5 months, how come the production of iphone has not come up yet?

On Guo Taiming's side, it's not easy for Xiao Qi to ask, and he wouldn't say anything if asked, but the young man always felt that, like in his previous life, Qiao Gangzhu deliberately limited sales, thus causing hunger in the market. Thus increasing the popularity of Apple mobile phones?

There have been several generations of Apple's products from the time it was launched to when Xiao Qi was reincarnated and reborn. When there is almost no time for sale, the goods are basically sold out after they arrive, and then everyone waits for a while, and then grabs the goods... Such a cycle.

After playing this method a few times, everyone will know what's going on.

The

After the birth of Samsung, the number of sales of iPhones has obviously increased a lot, which fully proves that there is no progress without pressure!

If it is the same now, he has only been playing for a few months, and when he encountered s1 rushing into battle, and was scolded bloody in the end, he would definitely be proud to play for a while longer?

If that is the case, Xiao Qi feels that his own opportunity has come.

While Apple is limiting production and reducing inventory as much as possible, if the stock of dream stars is very sufficient, it is entirely possible to hit a sky-high sales volume, break down the proud defense line of iPhone in one fell swoop, and grab more market share. what!

The 12-month sales volume set by Xiao Qi for Dream Stars is 60 million units, the production volume is 80 million units, and the inventory preparation is 20 million units.

It stands to reason that the sale is enough, but if the contract machine is added, it is definitely not enough.

The two countries of the United States and China alone can consume at least 20 million contract machines-not only the Chinese people are greedy for petty gains, but the American people are also like this.

The third brother and the third sister are also very obsessed with electronic products. For example, Xiao Qi spent 10 million US dollars to the Nielsen research company and commissioned them to do it. In a recent market survey, it was found that the third brother and the third sister had the greatest desire for dream pads. Among the 300 million people aged 20-40, 50% want to own a dream pad, and at least 10% are able to buy a dream pad, and what Xiao Qi gave to the Indian market is only a mere 1 million. Department, it really broke the hearts of the third brothers and sisters!

Just during this period of time, the output of gold and pink dream pads dropped, and Xiao Qi ordered the employees of the fairy factory to switch to assembling ordinary dream pads in large numbers, which can increase sales by almost 1.5 million units a month. For sales, I will take care of my third brother and sister.

Even the demand for dream pads is so large, so the demand for dream stars should be very large!

Those who think that the output of 80 million units will be produced first, and if the situation is found to be good in the middle, then it will not be too late to continue to add more ideas, but they are very wrong.

Because of large-scale production, material preparation is a very serious matter. If the plan is temporarily changed, not only may the raw materials not be prepared, but even if they are prepared, the cost may be greatly increased.

So generally speaking, after the sales volume is set, unless it is super popular like the iPhone, large-scale additions are unlikely.

So, should we add or not?

How much is appropriate to add?

Xiao Qi became troubled.

If you switch to the previous non-smart phone, you don't have so many worries. Anyway, if you can't sell it all this year, you can continue to sell it next year.

What is sold now is a smartphone, and it is no exaggeration to describe it as changing with each passing day.

Even the overlord of the iphone, which is so awesome and coquettish, has to change its model every year, let alone other mobile phones.

If you don’t change the model, you will fall behind, and if you fall behind, no one will buy it, so the cycle is set at one year, which is already a limit-the original ipad3 and ipad4 were launched consecutively within one year, and those who bought ipad3 were so angry Big scolding!

Or someone said, even if it is not sold out, wouldn't it be enough to simply lower the price?

That's not OK!

Too much price reduction is a behavior that hurts the brand, and too little price reduction cannot promote sales.

Anyway, as long as Xiao Qi makes a mistake in his decision-making and Dream Stars cannot be sold, the biggest possibility is that it will rot in his hands, not to mention losing money, and it will also greatly affect morale.

While thinking about it, Xiao Qi didn't make a decision for a moment.

It is impossible for him to discuss this kind of matter with his confidants, because it is impossible for him to tell about the things he has future memories, so his confidants cannot get the most complete information, and naturally they cannot give the most correct suggestions.

So he can only rely on himself.

When he couldn't get an answer after much deliberation, Xiao Qi could only put the matter aside for the time being, and wait until his consideration matured.

The most taboo thing to do is to make a decision in a hurry! (To be continued..)