Chapter 781 Another Idea
In 1978, George Lucas' "Star Wars" series was born. For the United States, which lacks cultural heritage, it seems to have found its own heritage. In just over twenty years, everything related to Star Wars seems to be It has become an inseparable part of American culture and life.
Even Ronald Reagan's super-fudge strategy is also called the Star Wars plan.
Audiences in other film markets don't understand Americans' obsession with Star Wars culture, just like Ronan can't understand, is it so good for Jedi warriors to fight limply with light sticks?
There is also the air-space battleship bombardment full of classical romance praised by the Americans.
If you change the background, there seems to be no difference from the medieval gunboat bombardment in "Pirates of the Caribbean".
Ronan couldn't understand it, but countless Americans could understand it, and were even fanatical about it.
At the premiere, when the clone troopers lined up and the iconic breathing sound of the Black Lord Darth Vadana came from the stereo, the fans at the scene went crazy for it.
Without personal experience, it is hard to believe that a movie character can cause such a sensation.
This is the magic of Darth Vader!
That's the beauty of Star Wars!
George Lucas alone is enough to be recorded in the annals of Hollywood history.
Ronan stood at the entrance of the theater, looking at tens of thousands of movie fans in the dark. These movie fans were either wearing, holding up, or shaking, with more than one product closely related to Star Wars in their hands.
Not to mention the die-hard fans who are all dressed in Black Lord suits.
As for the lightsaber, it is standard equipment for movie fans.
Seeing all this with your own eyes is more intuitive than the mere sales data of more than 20 billion US dollars.
Not to mention that the "Star Wars" series can continue to shoot sequel movies, but the peripheral products alone are worth planning for Relativity Entertainment.
Now, few people know that George Lucas intends to retire.
It never occurred to him that George Lucas would not only retire, but also directly sell Lucasfilm, which he built himself, when he retired.
Ronan had built up his reputation with George Lucas a few years in advance, and he didn't ask for anything else, as long as George Lucas would give priority to relativity entertainment under the same circumstances, that would be enough.
There may be many competitors at that time, but the possibility of Di Baobao is not very great.
"What are you thinking?" A nasal voice asked, "Ronan, why are you here alone in a daze?"
Ronan turned his head to look, and it was Sofia Coppola who came over, and immediately said with a smile: "I'm feeling the charm of Star Wars."
Sofia Coppola invited: "To the theater together?"
Ronan nodded slightly: "Then let's go together."
The two walked into the theater while chatting. After cooperating with Relativity Entertainment on "Lost in Translation", Sofia Coppola has been on vacation and is not in a hurry for the next project.
Compared with ordinary directors, Sofia Coppola is more freewheeling in her work, which is an inherent advantage.
Ronan went to greet George Lucas first, and asked specifically: "George,
Are you really going to end the Star Wars movie like this? "
George Lucas said bluntly: "According to my design, this is a story about the Skywalker family. No matter how long the story is, there will be an end."
Ronan sighed softly: "A life without Star Wars movies to watch is incomplete."
"I can't help it." George Lucas said with a smile: "I'm old and I don't want to be criticized all over again. Let's end here."
He turned to say: "It's a young man like you who is full of drive. It's rare for your animation studio to achieve such a success with its first feature film."
Ronan knew he was talking about "Despicable Me": "How to put it, this is actually taking advantage of others. Chris Leonard's team, before joining Relativity Entertainment, already had an extremely mature concept. And technology, what they need is financial support and opportunities, and it happened that Relativity Entertainment appeared at that stage."
George Lucas is well-informed: "I heard from some old friends that someone at 20th Century Fox might have bad luck for this."
Rhona shrugged: "This is 20th Century Fox's own problem."
George Lucas couldn't help laughing, and said: ""Despicable Me", let me see one thing, outside of Pixar, there is another way of animation."
"Hollywood movies always have to be diverse." Ronan said the truth: "This way they will become more and more attractive."
The Shahai Entertainment Animation Studio under Relativity Entertainment has truly implemented Ronan's concept of animation film production: efficient control of the production process and precise control of costs.
For example, the production cost of "Despicable Me" is only 60 million U.S. dollars, and if it is handed over to Pixar Studios, it is just enough for modeling.
From the beginning of recruiting Chris Leonard's team, the former Fox Animation Studios, Ronan had no intention of turning them into another Pixar studio.
Because of the obvious impossibility, the style and philosophy of Pixar Studios took two decades to develop.
Ronan asked Shahai Entertainment Animation Studio to implement a more simple and frugal concept.
Unlike Pixar Studios, which focuses on meticulously polishing stories, Shahai Animation Studio focuses more on creating characters, especially the main characters that the audience focuses on, creating these characters, and endowing them with distinctive character labels, full expressive charm and entertainment fun , so that the audience has a sense of identity and intimacy.
Minions and Gru are typical.
Correspondingly, the story of "Despicable Me" can only be regarded as mediocre, even very old-fashioned.
As for the costly animation screen, the difference is even greater.
On the animation screen, Shahai Animation Studio will never deliberately pursue the ultimate perfection, but put more energy and financial resources on the key display.
In contrast to the more grand and spectacular Pixar animation style, absolutely no effort and time will be wasted on other backgrounds or details such as water, hair, leaves, etc.
The reason why Pixar's collages are collages is that technology and philosophy are on the one hand, and on the other hand, it is really expensive.
In contrast, Shahai Animation Studio is more commercialized, and will strictly control the cost of the film during film production to ensure the profit margin of the film while reducing the risk of investment.
This is also in line with Ronan's consistent requirements.
For quite a long time in the future, Shahai Animation Studio will not have a project with a production cost of 100 million US dollars.
Even, Ronan. George Clint and Chris Leonard have reached an agreement to outsource part of the screen production of the "Minions" movie and "Kung Fu Panda" to overseas companies to further reduce costs.
Ronan greeted George Lucas and took the initiative to come to the circle of USC film school alumni.
After exchanging greetings with many people, Ronan deliberately chatted with Robert Zemeckis for a few more words.
"Haven't you considered it yet, Robert?" Ronan asked directly: "Looking at Hollywood, I can't find a director who is more suitable for "Alice in Wonderland" than you."
Robert Zemeckis said with a smile: "I still want to rest for a while, you are telling me to end my vacation early."
The two are very familiar with each other, and Ronan didn't go around in circles, saying: "This is a pure 3D movie, you can express your ideas on 3D as much as you like."
Robert Zemeckis put away his smile and said solemnly: "I have read the script and related plans. Ronan, in order to achieve the effect I expected, the project may need about 180 million US dollars in production funds."
For this idea, if you want to shoot a real 3D movie, you will definitely have to burn money. Ronan has already made mental preparations, and said: "The production cost of 180 million US dollars can be borne by Sand Sea Entertainment. I have no problem here."
Speaking of this, Robert Zemeckis no longer hesitated, and simply said: "Let your people talk to my agent about the specific contract. I agree in principle, and I also want to shoot a movie. A more pure live-action 3D movie."
For advanced film technology, Robert Zemeckis, like James Cameron, is tirelessly chasing at the forefront.
Robert Zemeckis went to find his agent, and Ronan ordered Connie, who was following behind, to report back to George Clint as soon as possible.
"Hello, Mr. Anderson." Tonight's heroine suddenly appeared in front of Ronan.
Ronan saw the hand extended by the other party and shook it lightly: "Hello, Miss Portman."
The person who came to say hello was Natalie Portman.
It may be the relationship between long-term dieting and adherence to vegetarianism. Natalie Portman is very thin and can be called skinny.
It's not the first time Ronan has seen Natalie Portman in person, but it's not familiar.
"I like the heroine in the "Girl" project very much." Natalie Portman said: "Unfortunately, I didn't perform well enough to get this role."
Ronan smiled and said, "The setting of this character doesn't quite match Miss Portman either."
Natalie Portman said: "Isn't this what actors are looking for to play a role different from their own and experience a different life?"
These words are very artistic, but it is a pity that they are not facing the right person.
Ronan said: "From the producer's point of view, we must first ensure the audience's acceptance of the character."
Natalie Portman is not stupid, but very smart. She immediately realized that she had made a mistake, and quickly changed her attitude: "As film creators, we are all responsible for the audience."
Ronan nodded slightly: "Indeed."
Natalie Portman found that Ronan was different from what she expected. In order to avoid negative effects, enough was enough: "Mr. Anderson, every actor in Hollywood is looking forward to working with your company. There is an opportunity for cooperation."
Ronan shook her hand goodbye.
There is no doubt that this is a very smart girl.
It's just that she is disabled when she grows up, but Matilda is still cute.