Chapter 735: The Rise of the New King

Wall Street, an inconspicuous street near Broadway in the south of Manhattan, is only a third of a mile long, narrow and short among tall buildings.

Here, it is a world-renowned financial center.

In the office of Goldman Sachs, Lloyd Blankfein, the chief operating officer, looked at the latest collection of materials he had just received.

Kuster, the project leader who sent the materials, was sitting opposite.

Lloyd Blankfein didn't look at the numbers first: "Let's talk about the specifics."

"The streaming media business has achieved the success expected by Netflix, and of course Netflix has also invested a lot in publicity." Kuster quickly said: "The binge-watching model launched by Netflix's new series is very popular, and the streaming media business has been listed for ten years. Today, Netflix North America added 510,000 paid subscribers, and this number is still increasing over time, and the growth effect is expected to last for about half a year."

Lloyd Blankfein nodded slowly: "This is beyond our most optimistic estimates."

Kuster continued: "Netflix's business is listed in many overseas markets, and the first step has been successful."

"A wider global market," Lloyd Blankfein said softly.

The North American market is very large, and a large company can create a company worth tens of billions of assets for a certain industry, but the global market is even bigger!

"Netflix's current overseas markets are only the English-speaking region, Western Europe, and Mexico and Brazil in Latin America. This is already close to the limit of Netflix's resource allocation." Kuster, as the direct director of the Netflix project, understands the situation in more detail: "Without the assistance of Relativity Entertainment's overseas branches all over the world, Netflix's overseas development would not be so smooth."

Lloyd Blankfein said very pertinently: "Ronan Anderson's decision-making and Relativity Entertainment's platform are the keys to Netflix's rapid development."

Kuster nodded: "Just like Bill Gates is to Microsoft, Ronan Anderson is very important to Netflix."

"Our role in the future is an investor." Lloyd Blankfein smiled: "We need someone to create value for our investment, and Ronan Anderson is an excellent decision maker."

Wall Street capital rarely directly participates in the operation of investment companies, and what they want is profits. Of course, if the invested company cannot continue to create value, people on Wall Street don't mind banding together to replace their investment with a more suitable leader.

Lloyd Blankfein asked: "What about the numbers overseas?"

Kuster said: "Currently there are only preliminary statistics. The total number of registered users in several overseas markets exceeds 5 million, and the proportion of paying users is extremely high. However, in the short term, due to the limited penetration rate of computers and the Internet, subsequent growth will be relatively slow. "

Lloyd-Blankfein said: "We have investments in the computer industry and the communications industry, and there is clear data that shows that computing and the Internet will experience explosive growth in the next few years."

"Computers and the Internet are exploding, and Netflix's registered users are very likely to explode." Kuster said a fact: "Looking at the world, including North America, the only large company that provides Internet online genuine streaming services is Netflix. In the DVD industry, social networking, video sharing and other businesses, Netflix is ​​also in an absolute leading position, either there is no competitor, or the competitor is weak and vulnerable."

His words continued: "Netflix is ​​still participating in and promoting the smartphone business. They have established stable communication channels with several major mobile phone manufacturers, software service providers, and chip manufacturer Qualcomm. After more than half a year of hard work, the only constraint is that Netflix is ​​not strong enough."

Lloyd Blankfein knows what he means: "Netflix goes public and these problems will be solved."

"Yes." Kuster fully agrees: "Netflix's model is very successful, and Ronan Anderson's vision is very forward-looking, and the development process of Netflix after being acquired by Relativity Entertainment has fully proved this point.

"

Lloyd Blankfein nodded slowly but firmly. Wall Street is optimistic about Netflix, not without reason.

"In recent months, Netflix, as the starting place of the Atlanta event, has attracted much attention and has continuously attracted new users." Kuster's speech slowed down: "The streaming media business attracts users to pay for consumption, and the Internet's largest Netflix's film and television copyright library, new dramas with explosive word-of-mouth, and Ronan Anderson's ability in film and television production, these are the guarantees for Netflix's future development."

"BOSS!" He said very seriously: "Once Netflix is ​​listed, it may create a miracle!"

Lloyd Blankfell agreed: "Our commission will be more." He laughed: "The value demonstrated by Netflix has surpassed Google when it went public last year."

Having said that, he pressed the communicator and said to the secretary: "All personnel above the supervisory level in the Operations Department are called for a meeting in the afternoon!"

Goldman Sachs will also push Netflix to a higher level.

Netflix's new streaming media business has achieved great success. Hollywood's old movies in the past have never lacked audiences, and the two newly launched "Big Watch" dramas have all exploded in reputation.

Bear Grylls soon had the title of "The Man at the Top of the Food Chain," fueled by Relativity Entertainment.

Dwayne Johnson also attracted the attention of the whole United States after "The Scorpion King".

The orders for the second season of "Prison Break" and "Survival in the Wild" were also sent to Shahai Entertainment's desk by Netflix. Since the main creators signed long-term contracts with at least a trilogy, the two projects were immediately put on the preparation schedule .

The difference is that "Survival in the Wild" will have a third season and even a fourth season, and "Prison Break" will end in the second season.

At the end of the first season, the protagonists have successfully escaped from prison, and the second season will tell about their escape from the police.

This kind of script is quite limited by the subject matter, and it is impossible to shoot it for a long time.

Ronan will not wait until word-of-mouth is completely rotten before ending. Netflix streaming media is the first, and the word-of-mouth of self-produced dramas is very important.

There is no psychological barrier to cutting "Prison Break", after all, the subject matter is determined, and "Prison Break" cannot become a long-lived drama like "Friends", "Seinfeld" and "Emergency Room Stories".

This drama is a typical one that dies after getting too addicted.

Several other self-produced dramas prepared by Shahai Entertainment for Netflix are under intense production and are ready to go.

…………

Texas, Dallas.

Sandy Harding stood silently beside the back door of a container truck, looking at the storefront not far away. The Blockbuster signboard was being taken off by workers on the scaffolding.

In the passage specially reserved for the door, several workers came out holding large cardboard boxes.

"Ms. Harding," asked the lead worker, "is that all?"

Sandy Harding silently counted the cartons and said, "It's all there."

The workers loaded the boxes onto the trucks one after another. Some of the boxes had unsealed openings and opened after being shaken, revealing boxes of video tapes inside.

Sandy Harding climbed into the truck, took out a bundle of small tapes from his pocket, and silently packed and sealed the boxes.

Before sealing the last carton, Sandy Harding took out a box of "Star Wars" videotapes and watched silently, his eyes gradually becoming moist.

Sandy Harding has worked at Blockbuster for 14 years. He has been in this large store for seven years and served as the store manager for five years. He knows every amazing and loyal customer in this store and can even call them by name.

But in the past two years, the number of customers she can name has become less and less, because many people she knows have never rented video tapes again.

The store couldn't make ends meet, and Blockbuster decided to close it.

Sandy Harding had nothing but heartache to see the signs taken down and boxes of videotapes packed away.

People of her age have never understood why Blockbuster failed?

At least a third of Blockbuster's stores are closed in Dallas.

Among many Americans, the classic Blockbuster store has become a memory engraved in the hearts of a generation, just like the impression of Nokia mobile phones in the minds of some consumers later.

Just like when a person dies, certain things often disappear, and what people remember will always be their goodness.

Facing the emerging Netflix, Blockbuster, as a giant, is slow to turn around strategically.

It wasn't until late 2004 that Blockbuster launched Blockbuster Online, an online DVD and video rental service, with limited support from Viacom.

But Blockbuster Online can't pose a substantial threat to Netflix, which is so successful.

Moreover, what Blockbuster and its parent company, Viacom, did, also made Ronan completely puzzled, and he couldn't even understand what the decision-makers of Blockbuster and Viacom were thinking.

Because the customer resources of Blockbuster stores are not shared with Blockbuster online!

Could it be more ridiculous than this?

For Netflix, Blockbuster Online is far from being one position behind. The gap between the two parties is as far as New York to Los Angeles. As a result, when Blockbuster Online took off, there was no fuel in the tank.

Such Blockbuster Online, how competitive at all?

Blockbuster wants to compete with Netflix on the Internet, but does not want to give up huge physical resources, and the result is already predictable.

In January 2005, the former giant Blockbuster decided to fully retreat to the North American market. Blockbuster cut down 1,800 overseas stores and launched a large-scale exit from overseas markets.

From beginning to end, Viacom did not give its subsidiary Blockbuster strong support.

Perhaps, in the eyes of Summer Redstone, Blockbuster, which cannot serve as a cash cow, is no longer worthy of Viacom's massive resources to save it.

The rise of a new king is always accompanied by the fall of a giant.

The era of renting movies offline is gradually gone forever.

Just like a video hall, it won't be long before the video rental house can only exist in the memories of many people.

With the development of the times, many things are destined to only become memories.

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