Chapter 15 The War of the Opponents and the Stooges
Wansheng's approach to dealing with the mainstream media in Derby County is to 'make the media with the media'.
He can't deal with the media himself, especially "Derby County Sports" can almost be said to be the mouthpiece of the East Midlands. They have a very large sales volume and readership in Derby County and Nottingham. Their reports The impact on fans is still huge. Even if he doesn't give interviews, Derby County Sports can still report on him, and can report on the entire Derby County team.
So just not accepting interviews is of little use. The solution that Wansheng thought of was to support other media to fight against the mainstream media led by Derby County Sports.
For the English media, sports coverage is a very important content. In the Derby area, the only team that can report is Derby County. Derby County fans also like to watch reports about Derby County. To be one step ahead of the Derby County news, they are one step ahead.
In addition, they have the privilege of interviewing and can interview some news that other media cannot access, such as close-up shooting, interviewing pre-match preparations, etc., and they will definitely be able to take a step ahead in reporting.
That way they can take the initiative.
Wan Sheng did not tell these media reporters what to report in detail. He believed that these reporters would understand. At the same time, they were also professional, so it would be meaningless to tell them by himself. It was enough for him to grasp the most important point—he only had The right decides who is a friend and who has the privilege!
He believed that everyone would understand.
In fact, these reporters who participated in Wansheng's personal press conference did know what to do. They knew very well that they had the privilege of interviewing and reporting from Wansheng. Mainstream public opinion in the East Midlands led by the newspaper.
Even without Wansheng, they would have done it sooner or later.
Their relationship is that of business rivals.
Business competition is not a battlefield, but this kind of competition is much more brutal. The battlefield may also emphasize respect for the enemy, but commercial competition is omnipotent. As long as it can defeat the opponent, any method is possible.
So they know what to do right the first time!
...
The mainstream media, led by Derby County Sports Daily, are still criticizing Wansheng. But their content has gradually shifted to 'fact-based'. They questioned Wansheng's signing strategy, because all the players Wansheng bought were young people under the age of 22. Even if such young people have strength, they will be the future instead of the present.
"He might as well promote a few new players in the Derby County youth team." Some media said in a report.
Then these mainstream media began to analyze the experience of the four young people. Ribery was transferred from the French League Two Ales club. In the eyes of the Derby County media, the Ales club is nothing.
Ales is just a Ligue 2 club. And they are a League One team!
League A is much stronger than French B!
This player is called Frank Ribery. He is not an absolute main force in the Ales club, he is not valued by the club at all, so he was sold by the Ales club.
As for Leighton Baines and Leto Ziegler, there is not much to say. These two young full-backs can be directly transferred to the Derby County youth team. There is no practical use at all.
Leon Ottoman?
They also said very little to Osman, he is an Everton player after all, but a loan player has nothing to say.
In short, they are full of doubts about the four new players.
Next, they immediately turned the topic to Wansheng again. "This Chinese does not allow his players to be interviewed, even if he is the head coach of the team. But he still does. Seeing him, we can all think of the Nazis during World War II. He is a big man. The dictator (Hitler), he imposed a dictatorship in Derby County, and everyone who opposed him was sold (Adam Bode et al.) or exiled (poor Michael Johnson) and let the team Listen to him completely."
"A head coach who controls the team should rely on prestige and respect from everyone, not this dictatorship!"
"History has proved that Hitler failed, and this Chinese is doomed to fail in Derbyshire!"
The last sentence of the article is the finishing touch, "Look at this poor boy..."
The illustration is accompanied by a photo of Leto Ziegler looking weakly at Wansheng.
That childish face and moist eyes really aroused sympathy, as if Wan Sheng had done something outrageous.
As long as people who read this report have a bad impression of Wansheng.
This is an extreme figure who only uses his power to maintain authority and makes everyone in the team fear him. Under the leadership of such a person, Derby County can achieve what can be imagined.
The players are afraid of him in their hearts and will not believe him. This kind of mentality can be imagined when it comes to the performance of the game.
Through this report, many people seem to see the scene where Derby County's most powerful opponent is in a mess. It is like during World War II, under the pressure of the British, French, American and Soviet-Russian coalition forces, no matter what Germany did Just disarm and surrender.
Before he knew it, Wansheng had the title of "Great Dictator".
...
Derby County's mainstream media are complacent about their creative coverage, which they feel is enough to affect the fans' sense of Wansheng.
This is also revenge for that damn Chinese.
But soon they found that other remarks appeared. A small media group headed by "Derby County Life" began to sing against them, and at the same time released a lot of praise for Derby County's transfer, praise for new players, and even praise. Wansheng's remarks --
"Introducing young players will make Derby County full of energy! These young people are very powerful, and they are all geniuses..." The illustration is accompanied by pictures of Ribery playing ball, "This kind of technology is not something that ordinary players can do. some."
"Derby County's meeting date is tomorrow. Before the meeting, many players have already returned to the club, and they have also participated in the training. Obviously they did so on their own initiative. It also proves that Wansheng can make players take the initiative to train. The wrist to lead the team."
"Frank Ribery and other four could be the future of Derby County!"
"Derby County's transfer strategy is correct!"
"Wansheng eliminated those players who did not contribute to the team. This approach is extremely correct. These people have contributed very little to the team.
"These people didn't have the chance to play at the end of last season, and in the ten games led by Wansheng last season, we achieved a good result of 7 wins, 1 draw and 2 losses! It can be seen that selling them will not have any impact on the team. ."
Then all kinds of remarks in support of Derby County and Wansheng came out.
The media, led by the Derbyshire Life, have little influence in the East Midlands, and this group of people didn't even know each other before. There's no interaction at all. But now they've come together on the rhetoric.
In the eyes of the Derby County mainstream media, these rivals are no threat at all, because their influence is very small.
To use an analogy to describe it, the mainstream media led by "Derby County Sports News" are martial arts masters, and the media led by "Derby County Life" are just some land hooligans.
But experts are also afraid of too many people...
The media headed by "Derbyshire Life" is very clear that they can't compete with their opponents at all, so they have attracted a large number of tabloids through various channels, some of which are gossip tabloids and magazines. Some are purely low-level advertising flyers. Some of them even sell newspapers by handing out flyers.
This large group of low-level media gathers together and has the capital to confront them. Their advantages are that they have a large scope and a lot of reports. A small gossip newspaper is nothing, and ten small gossip newspapers all say the same thing, which is very influential. strength.
Derby County Sport had one big story and they could put ten against it, and it was all about it. "Derby County Sports News" used the mighty eighteen palms to subdue the dragon, and they used Taizu Changquan, Shi Duanjin, Fuhuquan, and Wuhu Broken Door Sabre. The swordsmanship of warding off evil spirits without the cooperation of internal strength... In short, the two sides fought hard, half a catty and eighty-two.
Someone from a neutral perspective commented on the matter, "This is a war of public opinion, a war between opponents and lackeys."
It is self-evident who the opponents are and who the lackeys are.
...
In the public opinion war of the outside media, Derby County's first collective training also began, and all players came to the club this morning.
Most of them have just returned to the team, meet each other to say hello and talk about holiday activities.
The atmosphere is harmonious.
There are also many people talking about the new players. Except for Bolton Reiter, Ivan Crewe and others, the others do not know the new players, and naturally there is no communication at all. However, Leiter took the initiative to introduce several people to acquaintances, and let them know the names of several new players.
Time passed quickly during the conversation.
When most of the players changed into their training uniforms from the locker room and returned to the training ground, it was almost nine o'clock. Assistant coach Diamares had already arrived at the training ground, but Wansheng was still nowhere to be seen.
It was not until 8:55 that they saw Wan Sheng coming from the direction of the office building.
They suddenly realized that the coach had already arrived.
Anyone who knows Wansheng knows that he is by no means a late person. He requires everyone to abide by the time, not to be late for a minute or to leave early. It is the earliest, and it is almost the last to go.
Wansheng is heading towards the training ground.
Seeing the players on the training ground from a distance, he felt a little excited. The new season was coming. Thinking that he was about to face various competitions and face the new challenge of leading the team to upgrade, he felt his blood rise before he knew it. ,Heartbeat.
He was already looking forward to it!
He can't wait to start the new season quickly, but he also knows that it is better to start the new season more slowly, so that he can prepare the team to prepare for each game, and then they will be better Have the opportunity.
Wan Sheng stood beside Diamares.
With a whistle in his mouth, he nodded to the players who greeted him, while looking at the time on his watch, when it was approaching 58 minutes, he blew the whistle and shouted, "Assemble!"
Everyone rushed over and sparsely stood in a row.
Wan Sheng did not look up.
Still staring at his watch, he didn't raise his head until exactly nine o'clock, and instructed Diamares, "Call."
Diamares took out a form and read the names one by one.
"Ox!"
"here."
"Ian Taylor!"
"exist."
"Baker Alfred!"
"..." Click on the names one by one, and most of the players are there, except for one person-Rich Ferdinand.
"Does anyone know why Rishi didn't come?" Wan Sheng asked.
"I saw him yesterday," Lee Morris said.
At this moment, a figure ran in the direction of the locker room. It was Rishi Ferdinand. It could be seen that he ran all the way from the locker room. He was not even wearing his clothes. He was panting. , ran to Wan Sheng and said, "Sorry, sir, I got up late."
Wan Sheng looked at Ferdinand with a smile, showing his white teeth, and his expression looked kind. He pointed to the court and said slowly, "Go run five laps first, and run in a big circle."
The big lap is a regular run to the outer lap. The big lap of the Derby County training ground is nearly 500 meters, and the five laps are 2,500 meters. Even a professional player will be a little tired after running, but Ferding Without any hesitation, Nan ran away.
The old Derby players have long been accustomed to it, and they even looked at Ferdinand with a smile that seemed to say, "Man, good luck."
Ribery, Oaks and others were a little confused, but they also saw that this Chinese coach has absolute authority in the club. As the media said, he really felt like a 'big dictator'.
These old Derby County players didn't even question his words. The guy who was late didn't hesitate to say that he was going to run the lap. He didn't even frown.
The five laps are not a short distance, and he was only two minutes late.
They didn't have time to ponder the situation in Wansheng and Derby County, and then Wansheng called their names and introduced the four Riberys to everyone one by one.
Every time a person is introduced, the players of Derby County will applaud and welcome them, but they are very enthusiastic. After the introduction, it is the head coach's turn to 'lecture'. This is the case for every team. There must be something to say, like some goals for the season, to encourage the players to work harder, or to promise something or something.
Everyone stood quietly, waiting for Wan Sheng to speak.
They were all thinking about what Wansheng would say. Many people thought of what Wansheng said after the victory over Ipswich last season. They all expected him to say something like a goal. They all knew that this season the team Their goal is to upgrade. If they can upgrade, they will be able to compete in the Premier League next season.
Under everyone's attention, Wan Sheng coughed lightly, his eyes swept over everyone, his face became extremely serious, and he immediately said, "From today on..."
As soon as the voice stopped, the voice became louder by a lot of fingers, "Everyone, call me BOSS (boss)!" (To be continued ~^~)