Chapter 93

As soon as the notice arrived, good things came one after another.

Zhao Kang's notice was also in hand, and he had no suspense in applying for that college.

Then, the first round of the finals of the simple plan finally aired.

This time it's really a big deal. In the past, the simple planned performance video will only be broadcast on Nansu Satellite TV. Now it is not only Nansu Satellite TV, but also Yanjing Satellite TV and more than ten other cooperative satellite TV stations across the country.

With its excellent composition and inspirational lyrics, the song "Old Boy" captured the hearts of audiences across the country on the day it was broadcast.

Yiting.com's current traffic is also extraordinary. The excellent user experience and the reward mechanism for previously registered users have made a large number of users begin to converge on Yiting.com. Even Li Mu himself can't believe this speed.

Seeing that there are tens of thousands of messages about the simple plan of the four people on YiTing.com, Li Mu's mind suddenly lit up.

Why not create a celebrity post bar for fans to play on the basis of EasyTing.com?

Anyway, Baidu MP3 has been cut off, so let's cut off Baidu Tieba.

Li Mu carefully analyzed Baidu Tieba in the future. The future Baidu Tieba will rely on search engines, so the rules for creating Tieba are basically completely open, not just singers, not just celebrities. Anything and a noun can create a Tieba.

However, I don't have a search engine to rely on, so I can't play such a huge product, not to mention, I don't have such a strong software and hardware support.

So Li Mu decided to open the post bar function on YiTing.com, but the first stage is limited to singers. That is to say, when users go to YiTing.com to listen to songs, each singer now has a secondary page that belongs to him. Now, Li Mu To add another personal post to them, in this way, it can stimulate the enthusiasm of fans to discuss and further increase user stickiness.

The most interesting thing is that the domain name of Tieba is also in Li Mu's hands...

Li Mu immediately called Kong Lingyu: "Old Kong, I have a new idea. Please listen carefully. If you have any questions, you can focus on it after I finish talking."

Kong Lingyu knew that his young boss often had some bizarre but wonderful ideas, so he immediately took the pen and paper, put the phone between his shoulders and his face, and said, "Speak."

"Now our users can only leave messages under the secondary page of each star. Although there are many such messages, they are one-way and closed every day, and cannot form social interaction between fans, so my idea is, We can develop a new function for fans, which is equivalent to a minimalist BBS, so that they can discuss their idols in it, but it must not be as cumbersome as the BBS forum."

Kong Lingyu was stunned for a moment and asked, "Boss, don't you mean to open a minimalist BBS for every singer?"

"That's right."

Li Mu said with a smile: "This minimalist BBS only needs to support text and pictures for posting, that is to say, we develop a template, and then open one for every singer, which is different from those very broad BBSs. Each of our minimalist BBS has a most vertical orientation, which is the singer himself."

Kong Lingyu's eyes lit up: "Then let each singer's fans chat and discuss in this singer's minimalist BBS, which is equivalent to finding an online home for every singer's fans?"

"That's right." Li Mu smiled and said, "We won't call it BBS, or a common name like Internet Home. Let's just call it Tieba."

"Post it? What do you mean?"

"You should know about bars, right?"

Kong Lingyu's voice immediately became excited: "I understand! My God, boss, you are really a genius, how does your brain grow? If this kind of post bar is developed and launched, YiTing.com will really become an online gathering of fans across the country. It's down!"

Li Mu said with a smile: "Tieba is the first step to set foot in the community.

You must pay attention to it and give me a product idea as soon as possible. I will take the time to go to Jinling in the past two days and have an interview with you. "

...

On the second day after the official version of "Old Boy" was launched, Jane planned to leave for Yanjing again, but starting today, the major radio stations broadcast this song, Jane's live broadcast is crazy!

This is a popular song that people in their teens and tens of years can feel and resonate with, and the lead singer Zhang Kexuan is also a handsome guy with good looks. After being broadcast by so many TV stations, this song It doesn't make sense to sing.

Soon, the entire mainland pop music circle was shocked by this band called Simple Plan. Before the first round of the Yanjing Finals was broadcast, no one in the pop music circle knew the four words Simple Plan, "Li Bai" And "Sunflower" did not attract much attention from the industry when it hit the charts on several radio stations before. However, "Old Boy" directly pushed the simple plan to the national audience. At this time, the talents in the circle were surprised to discover , On the popular music charts of major radio stations, there are simple plans, and one of their bands has occupied three positions.

"Old Boy" topped the country's major charts, and "Li Bai" with a bit of playfulness ranked second on most charts and third on a few charts, and "Sunflower", which is also an inspirational song, is also on the list. within the top five.

It's been a long time since there was such a top-ranking bastard in the pop music world.

Jay Chou in the future will definitely be one, but unfortunately, Jay Chou's first album "JAY" should have just achieved initial success in Taiwan. Now people in Taiwan's music circle have not recovered, and Jay Chou Lun's really popular album "Fantasy" will not be released until September, so if Jay Chou wants to really become popular in the mainland, at least until early 2002.

Right now, it's really a good opportunity to become famous in the music circle. It's not like Li Mu never dreamed that in the future, "Muzi", who has always been not very popular on YiTing.com, suddenly became popular all over the country. The reason is that it originated from an infringement of Chi Guoguo.

It turns out that China CCTV has a golden program named "Art Life", which mainly interviews some well-known domestic artists. It follows the route of feeling + warmth + tearing. A well-known singer, when the singer recalls his late wife, the background music is Muzi's "When You Are Old".

When this piece of music came out, it matched the sensational theme at the time, and it immediately had a perfect tear-jerking effect, touching countless audiences. After the show was broadcast, countless people searched for this background music online, and then they focused on YiTing.com's music. On the Muzi.

The playback volume of "When You Are Getting Old" on YiTing.com has been increasing exponentially, and at the same time, it has also boosted the data of "Zebra Zebra". I have seen countless netizens' positive comments on the song "When You Are Getting Old" , which made Li Mu feel a little proud.

As for Huaxia CCTV's unauthorized use of this song as background music, Li Mu has no negative emotions in his heart. The current environment is like this. TV stations and radio stations are hardly authorized to play any songs, but this kind of wanton broadcasting behavior has also created Countless stars familiar to the audience are also a feature of an era.

In a short period of time, "When You Are Old" also hit the major music charts at an unimaginable speed. Now, among the top ten of the major music charts, four songs are exclusive to YiTing.com. It doesn't matter if it has been pirated by countless websites. Li Mu's hunger marketing makes it clear to users that YiTing.com is the first website of Simple Plan and Muzi Music.

What Li Mu didn't expect was that the unexpected success of EasyTing.com made Baidu's internal demonstration of the prospect of MP3 half a year ahead of the previous generation.

Baidu officially launched the MP3 search service in September 2002, but this project was demonstrated half a year in advance.

At that time, Baidu had already detected that the demand for music search by Internet users was increasing sharply. They found that a large number of users who searched for music were diverted to major pirated music websites through Baidu search engine. Baidu felt that if it retained these users. , the traffic and viscosity of Baidu will be greatly improved, so Baidu MP3 came into being. Once it was born, almost all users who searched for music on Baidu were blocked.

At that time, other websites did not really gain popularity, and 80% or more of user traffic needed to rely on Baidu search, so once Baidu got stuck at the source of the user's whereabouts, it was equivalent to strangling their throats.

However, this phenomenon is not a big problem for Yiting.com. Its current users are directly converted through various promotions. Most users who visit Yiting.com directly enter the domain name of Eting instead of going to Baidu. Turnover once, so Baidu can't catch the lifeblood of EasyTing.com.

This time, Baidu's internal demonstration quickly confirmed the idea of ​​doing MP3 search. At the demonstration meeting, after the management who insisted on doing MP3 search released the data since the launch of EasyTing.com, the discordant voices on the scene immediately The smoke disappeared.

And a voice at the scene said: "The development momentum of Yiting.com is quite fierce. I also saw their publicity methods before and after their launch, as well as their product development, unique music, website operation and user retention, combined with them. It is conceivable that this brand and team will have great prospects in the future, why don’t we just accept it?”

A high-level executive at the scene shook his head: "This team is too young, and the services they provide are also very simple. In the future, user retention must be a big problem. Besides, they are lucky now and have no natural enemies. If we launch MP3 search, their traffic will definitely be There will be a sharp decline, in fact I think once we launch the MP3 search and download service in Baidu, basically all the websites in this field can be declared dead!"

I don't know how he will feel when he sees EasyTing.com's post bar going online in a few days...

The vice president who didn't speak for a long time suddenly said: "Immediately organize the technical team, close the development of MP3 search, and strive to launch within three months. At the same time, I also pay close attention to the development trend of YiTing.com. If their traffic exceeds one million, let me know as soon as possible. I!"

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