Chapter 530 Professionals Are Paranoid

Chen Tong has always been very curious about Li Mu. Since Sina incorporated the former QQ development team, Chen Tong has been paying attention to every move of Muye Technology, because he is worried that Li Mu will attack Sina in advance before Sina u goes online, and Sina has the biggest target right now. is the portal.

Muye Technology's yy1 traffic continues to rise. With the support of the yy user system and cloud records, the traffic of yy1 has exceeded ha1. Chen Tong has always been worried that Li Mu will use the navigation website to block Sina and retaliate, but after waiting for so many days, there is no Seeing any news from Muye Technology, it was not until Taobao went online that Chen Tong understood that Li Mu's energy had been focused on this recently.

Chen Tong asked Liu Rongdong: "You should be familiar with Li Mu. What kind of person do you think Li Mu is?"

Liu Rongdong smiled and said, "Genius, the only genius I have ever seen in my life."

Chen Tong nodded and said: "In a short period of time, he has promoted so many projects, and each project has developed very quickly. He is indeed a genius in the Internet field."

Speaking, Chen Tong asked him, "What do you think of this person's character?"

"Character?" Liu Yingdong laughed and said, "Why do you think of asking this? In fact, Li Mu is generally a very principled and clear-cut person. Cruel, all those who stand in the way, or try to stop him, are basically regarded by him as the mortal enemy, and they compete ruthlessly. Look at Tengxun. Half a year ago, many people thought that Tengxun would become the top in the country. one of the Internet companies.”

What Liu Yedong said meant something. Although Tengxun has now completely abandoned the instant messaging business, Sina picked up the business abandoned by Tengxun at this time, and just happened to compete head-on with the core products of Muye Technology. To remind Chen Tong, in the current situation, Li Mu will definitely regard Sina as a strong enemy.

Chen Tong also understood the meaning of Liu Yingdong's words, and was not surprised. Although he had never had contact with Li Mu, but through Li Mu's consistent way of doing things, he could see that he would definitely do something to Sina. The problem was that he In the end what is brewing for Sina.

There are not many employees in the Taobao operation department, there are about 30 people in total. Everyone sat in the conference room. Under the leadership of Liu Yongdong, they applauded and welcomed Chen Tong, who came to train everyone.

Standing at the front of the conference room, Chen Tong smiled and said hello to everyone. He said humbly, "I'm here today. I can't talk about teaching everyone, but I'm here to share with you some of my personal views on Internet content."

Having said that, Chen Tong opened his ppt, pointed to the three major sections in the ppt on the projector, and introduced: "I personally feel that there are three most important sections in the Internet age, namely: traffic, channels and content.

"There is no difference between Sina and Taobao in essence. Everyone is making website products, so the traffic of the website is very important. Traffic is the foundation of the website and one of the decisive factors of the website's revenue, so its importance is naturally There is no need to say much;"

"Channels refer to all the paths and media that allow websites to contact users. For example, although Sina has high traffic on domestic portal websites, a considerable part of the traffic is imported through major third-party channels. For example, users from ha1 After seeing our short link, or our news advertisement, jump from ha1 to our website; for example, users search through Baidu keywords and search for a page included in Baidu and Sina.com; for example, we and some other The friend chain of the website is exchanged, and users of other websites access the Sina website through the friend chain;”

"Content refers to the most fundamental things we provide to users, such as domestic and international current affairs news, sports, entertainment, finance and real estate, etc., provided by Sina to users, as well as various stores sold on Taobao. Various and classified commodities;"

Chen Tong briefly introduced these three sections. At this time, he did not pay attention. At the other end of the conference room, a young man wearing a pair of black slacks and a solid white T-shirt came in. This person was Li Mu.

At this time, Chen Tong said: "In the current Internet industry, everyone is promoting two core ideas, one is that traffic is king, and the other is channel. The idea of ​​uv and pv is not wrong, because traffic is the most direct way to monetize a website. In Sina.com's current revenue, advertising revenue accounts for more than 80%. The higher the traffic, the more expensive the advertising resources. "

Speaking of which, Tong Chen turned his head and said, "However, I personally think that the Internet industry will eventually enter an era where content is king. I'm not saying that traffic and channels are not important, but I just want to say, in fact, let's put it aside for the time being. If you analyze the problem based on the shackles of traffic and channels, the truth is very simple: the better the content you provide to users, the higher the user viscosity of your website, and the higher the user retention rate will naturally be obtained. In this way, supplemented by various operating methods, the users of the website can continue to accumulate, and eventually a huge amount of traffic will be obtained.”

"When we started Sina.com, we realized that when Internet users pay attention to news, they do not want the same content as various news programs and major newspapers. News programs are limited by the duration and broadcast cycle, and they are difficult to Continue to invest energy to report on the news of a separate section, and although the newspaper is divided into detailed sections and the content is very full, its timeliness is lower, and the latest information is transmitted at least every other day. The circulation cycle, and Both of these two news modes are limited by the long production cycle and high production cost, and the timeliness is even worse, and the ability to provide timely feedback on major news is weak.”

"For ordinary users, news programs and newspapers can already satisfy their pursuit of news, but for Internet users, they are accustomed to high efficiency and high speed. For them, news programs and newspapers have a slow timeliness. Endure, such as the 9/11 incident that shocked the world last year, all kinds of news are overwhelming, but the lack of timeliness and lack of continuity are the biggest problems. The user is so concerned about this incident that he hopes to get the latest situation every few minutes. progress.

Although the CCTV at that time also had scrolling text alerts at the bottom, their presentation method was one-way, users could not customize the query and accept the content they wanted, so we launched a 7*24-hour scrolling news on Sina. Update the latest progress of the event at the fastest frequency. When users follow the 911 event on Sina.com, they can see a complete news record in minutes, from the moment the event was born, to the current latest information, and the entire situation. The development of Sina has a very clear combing, which is not available on other websites. "

"It is precisely because we have such fast, comprehensive, accurate and objective content that the traffic of Sina.com has been continuously increased and the number of users has been continuously increased. This is the biggest basis for the success of Sina.com."

Next, Chen Tong gave you some more in-depth understanding at the content level. Li Mu, who was in the audience, listened silently, and he could say that he partially agreed with his views.

The Internet world will experience a series of eras of kings. Not only traffic and channels are king, but content, products and models, ecology, and closed loops have all become hot words in the Internet industry. The Internet will not choose to settle at a certain level in the end. Instead, there will be clear division of functions and fields. In the field of comprehensive and vertical portals, and at the level of Internet pan-entertainment, content must be king; but in instant messaging, e-commerce, 2 and other major levels, platform must be king; In the fields of computer security and various vertical software, products will become king again.

Chen Tong was born in content, so it is inevitable that he will over-deify the role of content. He has this characteristic and can do a good job of Sina. He has a complete set of product ideas, I am afraid that he will not be able to produce even 10 million installed capacity in the end. If he is allowed to use WeChat in the era of mobile Internet, then it must be a tragic ending of being picked peaches by others and dying. Let him make a smart phone, I'm afraid it will be even more hehe, maybe give him the idea of ​​Apple, and what he finally makes is indeed a kindle.

However, Li Mu also understands that professional high-end talents are paranoid, so there are very few comprehensive high-end talents. Others, I am afraid the effect will be worse than the average person.

When Chen Tong was talking about the middle, he inadvertently found Li Mu sitting at the end of the conference room. He had read the relevant reports of 3321 and recognized Li Mu at a glance. He did not expect Li Mu to appear here, which made him There was a little consternation on stage, but fortunately he adjusted very quickly and quickly re-invested in his ppt.

Li Mu sat in the conference room and listened to the end. After Chen Tong finished speaking, he and others stood up and applauded Chen Tong's wonderful speech. Today, Chen Tong clearly conveyed the importance of Internet content to all present. Staff, let everyone feel that they have gained a lot. Liu Yingdong walked up to Chen Tong and said, "Senior Brother Chen, I will leave later. In the evening, Li Mu wants to invite you to dinner, and there is no one else, just the three of us. Alumni."

Chen Tong was even more surprised.

He didn't think that Li Mu would want to dig himself, because he still didn't know Li Mu's plan to build his own portal website. He instinctively felt that there was an order of magnitude difference between himself and Li Mu. Why did Li Mu come to listen to him? give a speech and treat yourself to dinner? I was stumped because he wanted to take the opportunity to get some Sina information from himself? Or do you want to convey certain messages to Sina through yourself?

After thinking about it, Chen Tong still nodded and said, "Then I'll be more respectful than obedient."

The words were very polite, but what Chen Tong thought in his heart was that he hoped to be able to understand his attitude towards Sina through his contact with Li Mu. (To be continued.) To find this site, please search for "" or enter the URL: