Chapter 517 Su Yuehua's Troubles

The offensive and defensive alliance established by the MP3 brand is surprisingly efficient at the critical moment. Letters of termination of the contract are like snowflakes. The two foundry companies have been isolated by the entire industry before Mango-ME is listed. The request is very simple and clear, that is to ask the two foundries to immediately stop cooperation with Mango.

As for the agreement on deposit and liquidated damages signed by these two companies and Mango, the suggestion given by these MP3 brands is to delay, first apply to the court to void the agreement, freeze the agreement in the court first, and then slowly argue. , Taking advantage of the vacant period of the court hearing, the production of Mango will be stopped first. As long as the production of the products can not keep up, everyone will not have to worry about what waves Mango will make.

But this suggestion obviously has huge loopholes. Not to mention that the contract itself is signed in black and white, it is impossible for the court to support the cancellation of the agreement. Taking a step back, even if the court accepts the demands of the foundry companies, their demands will definitely be rejected in the end. It will be dismissed. If the OEM immediately stops work before the court has made a clear judgment, then Mango will directly counterclaim according to the contract, and the OEM will definitely lose the lawsuit. At that time, the company will face a huge amount of cash. Compensation, if it can't come up with compensation, Mango can ask the court to enforce it, and the company will be finished by then.

However, if they continue to produce for Mango, the situation they will face is also very embarrassing. They will lose most of their orders one month later, and their lives are on the line.

In addition to severely sanctioning Mango's OEMs, the MP3 industry now has its own views on Mango, a spoiler. They have been in the industry for many years and know the cost of MP3 products at the moment. The price of Mango-ME368 is definitely not worth it. If it is possible to make a profit, including the channel and other costs, not only will it not make money, but it will be more likely to lose money.

According to their estimates, the OEM cost of each Mango-ME should be around 320 yuan, and the remaining 48 yuan, which is basically nothing left after the tax is included. At this price, the average loss per unit is estimated to be At around 100 yuan, even if Mango is backed by EasyTing.com, it is impossible for Mango to really do such a stupid thing.

In their eyes, no one is stupid enough to make money-losing transactions. The reason why Mango does this can only be one thing: to rely on the huge influence of EasyTing.com in the music lovers group, to use this kind of low-cost marketing To fight for a position, the biggest possibility in the follow-up is that Mango actually only took out a small amount of ME to sell at a loss, and then after the brand popularity started, the price was officially released.

According to their understanding, the first batch of goods that Mango can get will not exceed 100,000 units at most. Although Mango claims that 100,000 units will be sold at a price of 368 yuan this time, the industry expects that Mango will really use It is impossible for the MP3s sold at the price of 368 to reach 100,000 units, and even the actual number of 20,000 units is already very impressive. The rest will definitely be sold at a price of more than 468 or even 500 yuan, which is in line with the market. law.

No matter what gimmicks Mango did to attract attention at first,

The MP3 industry all agree that the ultimate goal of Mango is to make a profit. As long as it wants to make a profit, it will definitely increase the price of its products. At that time, its competitiveness against other brands will only be Mango-ME's excellent design. Well, the appearance design is an egg, even if you have a patent in hand, you can find a way to avoid it and copy it safely.

Therefore, in addition to exerting huge pressure on Mango at the OEM level, everyone has also formulated a coping strategy.

First of all, all brands have to jointly plan a discount event, but this event will be launched after Mango-ME is launched. The reason is very simple. Mango-ME has such a big publicity campaign, and it is impossible to actually spend 100,000 units to lose money. Earn money, so the real 368 yuan machine will definitely be in short supply, no matter how much the final price will be set by Mango in the later stage, once Mango starts to raise the price, other brands will immediately launch their own discount activities, so that those who can’t be bought can be sold. The users of Mango-ME are attracted, and the users that Mango cannot digest, they come to digest in advance.

Secondly, according to the design of Mango-ME, several similar products were quickly copied to increase the competitiveness of their own products and at the same time disperse the attention of Mango-ME in the market.

It's just that they made a lot of calculations, but they didn't expect that they would make a major mistake in the first link. From the beginning, Li Mu was not prepared to let Mango-ME make a penny, and he didn't have what other colleagues thought. Those channel costs, 368 yuan, is a price that is neither loss nor profit. In order to accelerate the development of Taobao.com, to promote the popularization of MP3 terminals, and to promote the rapid take-off of the MP3 industry and EasyTing.com, he can continue to use this price. .

Just when the brand enterprises in the entire MP3 industry thought that they had established their industry majesty through this kind of blocking method, Mango's front-end business was ordered by Li Mu to go directly to the two foundry companies to give them to the endangered foundry. Businesses brought a life-saving good news.

Based on the first batch of foundry contracts signed by Mango-ME and the two companies, Mango is willing to place additional orders on exactly the same terms. No matter how much idle capacity these two foundries have, Mango will accept all orders.

That is to say, how did the first batch of 100,000 units sign the contract, and how to sign it now, Mango will never take advantage of the situation to lower prices or raise requirements while the two companies are in trouble, and these two companies no longer have to worry about other companies terminating the contract Because Mango will take all the production capacity of the two companies, even if all the production capacity of the two companies is vacated for Mango, Mango can still eat it.

This news is not a life-saving straw for the two foundry companies at all, but a life-saving helicopter, which directly saved them from the predicament they were facing.

At the moment, they didn't feel that all this was set by Mango, but felt that the other MP3 brands were too dirty. In order to achieve their goals, they even used this method to coerce themselves. Damn, before they threatened themselves with stopping cooperation, and now all their production capacity has been signed to Mango, then stop cooperation quickly.

Therefore, the legal affairs of the two foundry companies began to respond to the cancellation letters very actively. All the cancellation letters sent were immediately signed and sealed, which had legal effect, and then the signed and sealed contracts were sent back to all those who proposed to cancel the contract. partner company.

This time, it was the turn of the cooperative companies to be dumbfounded. The real purpose of their unilaterally issuing the termination letter was to force them to stand in line, but they never expected that the two foundry companies would agree so simply, and they were afraid that they would regret it. The unilateral termination letter has been turned into a fully legal contract document recognized and confirmed by both parties.

The panic-stricken MP3 brand owners asked around, and finally figured out that Mango had found these two companies and signed all the MP3 production capacity released after they terminated the contract.

The major brands in the MP3 industry immediately held an emergency meeting again. This time, what they wanted to discuss was how to snipe Mango in the official market.

Until now, they still believe that Mango will definitely increase the price of ME. The price of 368 is the price of self-mutilation. All the companies here, including Mango, can't afford it. Everyone will not participate in the 368 yuan fight. Wait until Mango pays enough. When Qian began to want to make money, everyone lost some money together to kill him completely. If Mango finally raised the price to about 500 yuan, these companies would join forces to lower the price of competing products to the 450 yuan level. After Mango loses, everyone loses again and joins hands to kill Mango.

...

Su Yuehua has been a little troubled recently.

I have a colleague in my work unit, and I have been fighting with me in my work unit for several years. People, they were admitted as civil servants in Yanjing, they found a local husband in Yanjing, both of them have a daughter and are going to be admitted to university, and they are even talented students. The only difference is that Wang Xinran was admitted to the film academy. , Because her daughter is a good tennis player, she is a special student of Yanjing Sports University this year.

Because the situation is too similar, and they are in the same department, they have always competed fiercely. The most terrible thing is that Su Yuehua's image and temperament is a bit higher than the other party's, so that the other party has always been angry, thinking that she occupies a lot of places. Because of the coincidence of being beautiful, they regard Su Yuehua as their biggest competitor. Years of competition have made the two of them begin to extend their competition from work to any aspect other than work.

For example, if Su Yuehua buys a brand-name piece of clothing, she will definitely buy one within three days, and it must be better than Su Yuehua's; if Su Yuehua gets a new phone, she will definitely get a better one.

Usually a little comparison of food and clothing is not enough. What made Su Yuehua's heart block the most is that her daughter failed the art test at the beginning, but her daughter was specially recruited by Yanjing Sports University. During that time, she was not less in the unit. Ironically and sarcastically, she felt that she had finally won a certain stage, and she was overjoyed. Later, her daughter's art test results were changed because of Li Mu, which made Su Yuehua finally feel proud. , she fought with herself again about buying a house.

Yanjing Film Academy and Yanjing Sports University are across the road. Both of them are determined to buy a house nearby in advance, so that it is convenient for their children to go to school later. Said that Su Yuehua went to see which neighborhood and what type of apartment, she would definitely also look at it, and she would definitely look for a better apartment. Su Yuehua looked all the way and did not like it, and the other party also guessed that her current purchasing power is somewhat high. It's not good enough, so she kept saying all kinds of sarcastic things around her, mocking Su Yuehua's behavior of looking around for houses but not buying them.

This afternoon, just as Wang Shaohua picked up Su Yuehua, he found that Su Yuehua was a little gloomy and couldn't help asking her, "What's going on today? What unpleasant things happened?"

Su Yuehua said angrily, "It's not that Zhang Shuqin!"

As soon as Wang Shaohua heard the name Zhang Shuqin, he knew that this woman had been fighting with his wife openly and secretly for several years, and he usually made trouble for his wife, so he immediately asked her, "What kind of monster is that Zhang Shuqin doing?"

Su Yuehua sighed: "Come on, no matter what is a big deal in recent years, I have to make a fuss about it, buy a bracelet to show off, and said that it was Hetian jade bought from Xinjiang by a trustee; I also need to buy a bag. It was said that it was bought from Hong Kong. Her daughter was specially recruited for her physical fitness. During the time when our family was happy to be out of the list, she made fun of me in the unit. Recently, she has been making fun of buying a house every day. The real estate around the film academy was about to collapse, and I didn't see us actually buying it, saying that the sales lady of the nearby real estate couldn't hide when she saw us."

Wang Shaohua frowned, and said a little angrily: "Is this person's mouth too broken? Whether we buy a house or not has half a cent to do with her?"

Su Yuehua looked rather gloomy and said, "She and her husband just bought a 130-square-meter junior house in the Huafu Mansion on the weekend, and they gave her a snarl that she didn't know her surname. After going back and forth, she finally has one thing that can completely compare to me, so she can't make a big fuss about it?"

After saying this, Su Yuehua was angry and asked Wang Shaohua with red eyes: "You said, isn't it just buying a house, what's so great about it? Yes, we can't afford to buy a house of more than one million yuan, but she's not going to be Are you saying so many disgusting things at the same time? You keep talking about how good the Huafu Palace is, and also deliberately tell me, Yuehua, you and your husband shouldn't have gone to the Huafu Palace to see the room, right? The house there is really good, the environment is good, the apartment is good, it is said that there is a small apartment of 100 square meters, and now I don't know if there is any more, let us take the time to see it, it is best to buy a set and then we can do it. Neighbor, she also said to say hello to her if the money is not enough, we have been colleagues for so many years, we should help with this kind of work, you don't know how disgusting her face was when she was a villain..."

"It's so bullying!" When Wang Shaohua heard his wife's description of these words, he was furious and unbearable. He could imagine how bad his mood would be when his wife was run on face to face in her work unit.

Annoyed Wang Shaohua asked, "Where is she? I'm going to find her theories!"

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