Chapter 516: Brother Liu's Logistics Obsession
This time, it was Liu Yongdong's turn to take the lead in applauding. What he admired most about Li Mu was this. He never only did one thing, but always did one thing and mobilized many other things. Taking all possible factors into consideration, preventing emergencies from various aspects is Li Mu's ability, and it is also the direction that he must study hard to catch up.
For Li Mu, Senior Brother Liu is now a hundred admirers, and he is also a hundred fortunate to cooperate with Li Mu.
After the applause, Liu Yedong said: "I am confident in the future of Taobao, but the only thing I worry about is our future distribution link. The throughput capacity of EMS is too weak, and their timeliness is not very ideal. State-owned enterprises do things. For foreign workers, it is not uncommon for Yanjing to arrive in Shanghai for three to five days. In the future, if our Taobao sellers continue to join, the number of users will continue to increase, and the number of daily orders will continue to increase, the carrying capacity of domestic logistics will reach one. Saturation, if the timeliness is too weak, it will definitely limit the development of Taobao.”
Li Mu said: "EMS is only the object we must choose at the moment, but in the future, once e-commerce becomes popular, there will be private express delivery companies that will see the development prospects and speed up their development, and even express companies will flourish, so I believe that logistics and distribution are not Not a big deal."
Liu Yedong nodded: "Private enterprises naturally have the sharpest sense of profit, but what I want to say is, can we make our own logistics system? If we can build our own logistics, it will serve Taobao's stores. The profit margin can definitely be guaranteed, and if we have the logistics in our hands, users can have a better online shopping experience.”
Li Mu asked him, "Do you want to make your own logistics system?"
"Yes!" Liu Yingdong said decisively: "I think it is very necessary to build my own logistics system. If the logistics link is handed over to a third party other than the buyer and the seller, it will inevitably face several serious problems: First, timeliness It cannot be guaranteed; secondly, security cannot be guaranteed; thirdly, service standards cannot be guaranteed.”
"Timeliness is a key link in logistics and distribution. If a user uses online shopping, he is looking forward to getting the goods from the moment he places an order and pays, but he needs to wait for the seller to deliver the goods and wait for the courier company to pick up the goods. Wait for the courier company to turn around and finally arrive at the city where the customer is located, and it has to be arranged level by level. It may start every week. This timeliness is too slow. If the user needs to buy it, it will be used within a week. He will carefully consider the timeliness of the online shopping flow, and it is likely that he can only buy it in a physical store in the end.”
"Security is the core issue in the logistics process. Third-party express delivery, even the postal service, often damages items. It is difficult for their employees to do their due diligence on the items during the logistics process, and the courier company has no intention to do so. To solve this problem, and every express company has an overlord clause for item damage, so they have no intention to solve this problem at all. If online shopping develops in the future and various logistics companies operate at high load, the proportion of items damaged in the logistics process will be will definitely increase significantly.
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"The service standard involves the user experience. Only our own employees can we carry out unified requirements and training for their instrumentation and speech skills. Door-to-door delivery, smiling service, and polite greetings are all difficult for third-party express companies to do. of."
Li Mu was surprised. From what Senior Brother Liu said, it was obvious that he already had a very detailed understanding of the logistics system. Li Mu thought that he started after the B2C platform of JD.com. For those who are interested in their own logistics system, I didn't expect Senior Brother Liu to be very persistent at this time.
In fact, having your own logistics system is definitely a very important part. When Boss Ma started Taobao before, he didn't have the energy and financial resources to take into account the matter of self-built logistics. Later, although he expressed that he had no interest in doing logistics, But in fact, his obsession with logistics is not weaker than that of Liu Yongdong later. He highly respects SF Express Wang Wei, but it is a pity that Wang Wei does not buy his account. Later, his move to set up Cainiao Logistics is enough to show his enthusiasm for logistics. mentality.
Brother Liu was so obsessed with his own logistics system that Li Mu felt a lot in his heart.
Li Mu knows very well that having his own logistics system is definitely a very important part of e-commerce.
The winning way for JD.com in the B2C field is its own logistics system. JD.com has fast speed, good service and low damage rate. The reason is that Brother Liu has a strong control over its own logistics system, and JD.com has also solved the problem very well. The few questions that Senior Brother Liu just raised.
JD's logistics not only solves the problems of speed, service and safety, but more importantly, JD's cash on delivery business based on its own logistics system, which was really one of the core points of JD's invincibility back then, if it weren't for its own logistics system If so, it is impossible to do cash on delivery in the early stage, especially when the courier company collects money on its behalf and has criticized security and settlement period issues.
When Boss Ma started Taobao before, he didn't have the energy and financial resources to take into account the matter of self-built logistics. Later, although he expressed that he had no interest in logistics, Li Mu felt that his remarks were completely caused by sour grapes and a little hypocritical. , just like he said that the thing he regrets the most is the creation of Ali, which is not his truth.
In fact, his obsession with logistics is not weaker than that of Liu Yongdong later. He highly respects SF Express Wang Wei, but it is a pity that Wang Wei does not buy his account. Later, his move to build a rookie logistics is enough to show his attitude towards logistics. .
Li Mu believed that Brother Liu could build his own logistics system like Wang Wei of SF Express. As long as he was given enough resources, he would definitely be able to build the logistics system, just like he was preparing for JD Logistics in his previous life.
However, logistics companies are not online products. For Li Mu, he could not find a shortcut to quick success, and doing logistics based on Taobao.com is very different from doing logistics based on JD.com. It’s more like a local O2O product. At the beginning, it ordered people and cars. The main service area was Zhongguancun, Yanjing. Later, it developed a little bit to cover the whole of Yanjing, and then built a warehouse in North China, and then radiated more. area.
To do logistics is a bit more vulgar, like urinating in the snow on the playground. For B2C, start from a standing point, how much ability to spread over a large area, spread as you walk, spread it little by little, and spread it one day. It is relatively gradual and easy to implement throughout the entire playground, at least the starting cost is low;
However, if you want to do logistics based on the C2C system, you must radiate the whole country. Even if you don’t cover the whole country at the beginning, you must include first- and second-tier cities first. This is much more difficult, and you have to hire a bunch of people in different The place first spreads out a piece of land, which is a very asset-heavy project.
Li Mu is not afraid of heavy assets. Now all kinds of income are very healthy. There is no problem in raising a logistics system, but the key is that it is too slow. The halls have to be built one by one, which is too slow.
Li Mu asked Liu Yingdong: "If you really want to build your own logistics system, what are you going to do?"
Liu Rongdong said: "I tend to acquire a company. If the acquisition doesn't work out, we will start with the first-tier cities, Yanjing, Shanghai, Yangcheng and Shenzhen. We will build four points in these four cities. Logistics between the four cities.”
After speaking, Liu Ying paused for a while, and then said: "From Yanjing to the Shanghai market, the truck travel time is about 17 or 8 hours. It is about the same time from the Shanghai market to the Shenzhen market. The Yangcheng and Shenzhen markets are very close. , In this way, we can basically ensure that the goods from Yanjing to Shanghai can solve the logistics and transportation problems within 30 hours, and solve the whole process from receipt to delivery within 48 hours, and the same is true from Shanghai to Yangcheng and Shenzhen. From Yangcheng to Shenzhen, the whole process can be solved within 24 hours, and from Yanjing to Yangcheng and Shenzhen, it can take no more than 72 hours.”
Li Mu said: "This sounds relatively simple, but it is still a bit idealistic. If our order volume is small, our trucks cannot leave with full load in order to ensure timeliness, and the payload will even cause more than half of the waste. This cost is too high. If we want to reduce the cost, our car must be fully loaded or nearly fully loaded before we can start. In that case, the timeliness will be greatly affected. Moreover, if it is from Yanjing to Yangcheng, the more than For a transportation distance of 2,000 kilometers, we must give priority to air transportation, followed by land transportation.”
If you want to do express delivery, especially if you are a top express delivery company like SF Express, logistics resources are particularly important. SF Express started from air parcels, but he finally had the money to rent his own freighter after several years of development. Lease turned into buy, and formed its own fleet.
In the early days of SF Express, the belly cargo warehouse of domestic civil aviation aircraft became the core resource for SF Express to quickly turn around. Li Mu guessed that the resources of civil aviation aircraft belly cargo warehouse should not have been divided up. If Liu Qidong really wants to start logistics, then The first thing he suggested to him was to take down as many belly cargo spaces of domestic airlines as possible.
Liu Qidong smacked his lips at this moment, looked at Li Mu and said, "You're right, I haven't had time to carefully consider many details in the self-built logistics, some of which are taken for granted."
Li Mu comforted and said, "It doesn't matter, this is a huge system in itself, and there are many details that need to be carefully pondered and scrutinized over and over again. I'm afraid whoever does it will not understand it for a while."
After speaking, Li Mu said: "If you are really interested in logistics, we can look at the existing express logistics companies on the market. It is best to pack and receive one. If we can't receive it, we will do it ourselves, as you said. , first do it between big cities, take the big cities as a point, spread it little by little, and eventually spread to the whole country.”
Liu Rongdong nodded and said, "We will ponder this after we launch Taobao.com according to the situation."
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