Chapter 437 The Cruelty that I Have Never Experienced

Du Wei said that the British girl didn't reply to her messages all day, neither to email1 nor to msn. She was probably focused on being a backpacker and hadn't found time to surf the Internet.

Li Mu also knew that it was useless to be impatient, so he let her go with the flow.

Besides the mp3 player, Li Mu still has a lot of things to do.

First is yy.

Within a week of going online, yy users have exceeded 50 million, and the increase is still very fast.

Different from QQ's so-called over 100 million users, yy's user activity is too high.

Today's QQ has a large number of overlapping accounts and zombie users. A considerable number of people have two or more QQ accounts, and a considerable number of people rarely log on 6, and the average frequency of logging on 6 is even a week.

In other words, yy's current 50 million users, except for some overlapping accounts that may exist, are almost all high-active Internet users.

According to the synchronization data provided by Happy Farm, among the 50 million yy users, 41 million have bound Tieba and Happy Farm IDs, that is to say, the number of highly active users has exceeded 40 million.

The 40 million people brought not only the popularity of a piece of software, but also a large amount of cash inflow from value-added services. In just seven days, yy's value-added service intake exceeded 100 million.

The calculation specialist of Muye Technology believes that based on the current user base, the current monthly revenue of yy in value-added services should be about 200 million yuan, and now many manufacturers actively contact the business personnel of Muye Technology, hoping to get the When it comes to the quotation table of yy's promotion resources, they want to be able to place advertisements on yy. Li Mu does not agree. His instructions are very simple. yy does not accept any advertisements for the time being.

The news that Muye Technology did not accept advertisements quickly spread in the industry. There are not many stupid people in the Internet industry, and Li Mu does not want the money sent to the door. He pays more attention to user experience than money.

There are rumors that QQ is only selling advertisements for dialog boxes, and its monthly income can be tens of millions. Judging from the huge user base and display effect of QQ, it is worth the price, or even more, which is why Tengxun One of the reasons why financing has never been needed is because it is really too good to use existing resources to make money.

Li Mu felt that if he imitated QQ and created several horizontal banner advertisements that kept flashing and changing on the YY dialog box, the impact on the user experience would be too bad. But when there are still competitors in the market, Li Mu is reluctant to do this kind of thing.

Therefore, Li Mu told the business department of Muye Technology that as long as the daily active users of QQ are still higher than 300,000, YY will not consider accepting advertisements.

These words were directly conveyed by the business department to the merchants who intend to advertise on yy, which immediately caused an uproar in the Internet industry.

Some people say that Muye Technology is too arrogant, but some people think that it is the best choice; some people say that Muye Technology's competition method is too rough, and some people think that this method is the most effective way.

Li Mu's words are equivalent to the request made by the later Liu Yongdong to the book team in order to suppress Dangdang when he established the JD.com book department: the book audio-visual department is not allowed to make a penny of gross profit for the company within three years, or not a penny for five years. Money net profit, otherwise the whole department will be fired.

Liu Yingdong's meaning is very simple, and it is the same as what Li Mu has released now, that is: I can kill my competitors without making a penny!

There is no mercy in the shopping mall. In the past few years, the domestic Internet was better than who was better-looking and who was better to use. Now Li Mu is comparing: who can live longer on an empty stomach, and who can be stripped and thrown into the snow. To live longer, this is the mode of Internet competition in the next few years. For today's Internet people, it is already cruel that has never been experienced.

And if the Internet waits another ten years, the means of competition will be even more cruel, and it will evolve into: everyone takes out all the money and spreads it out desperately to see who can attract more people to grab it, and whoever can spread it for a longer time wins, of course. , In general, the competition reaches this level. In the end, basically both sides can’t bear it. Then they put away their swords and shake hands and make peace. Then they piece together all the belongings, stop throwing money, and start to collect money from users together.

The recent Tengxun has been in chaos and chaos because of the birth of yy. Originally, he could only watch the loss of users and there was nothing he could do. Now Li Mu suddenly released such a sentence, which made the whole company even more covered. A layer of haze.

Li Mu's arrogance deeply hurt the entire company, but what really pierced their hearts was the naked&naked&naked reality.

Although QQ has already started to open the group function and personal cartoon show function, according to this trend, before they can open the function, the daily activity of QQ has dropped to less than one million people, although there are still a few more in the company account Tens of millions, but the income is constantly declining, and it will soon be in a state of making ends meet. If it reaches that stage, it will not be far from bankruptcy.

While a group of executives were thinking about countermeasures, representatives of South Africa's mIh Group rushed to Shenzhen from Hong Kong. They were really anxious, holding 33% of Tengxun's shares.

At present, Tengxun's shareholding structure is still very simple, the team accounts for about 60%, the mIh group accounts for 33%, and the remaining 7% is in the hands of Idg.

However, the 60% equity of the team is relatively scattered, and even President Ma himself has not been able to reach such a high proportion of 33%. Therefore, the real major shareholder of the company is mIh.

Historically, mIh has always had the trust and tolerance of Tengxun countless times that of ordinary investment companies. They have had a very firm belief in the future of Tengxun from the very beginning. That's why they have grown up from Hong Kong's rich Li family. MIh took away 20% of Tencent's equity, and took away the remaining equity from Idg, and has been holding shares. Except for listing, mIh has never taken the initiative to reduce its holdings in Tengxun's shares.

But... it's a fucking past life after all.

In this life, Li Mu has tried his hardest and secretly crossed Chencang, digging such a big hole for QQ. Seeing that QQ is about to fall into the abyss, mIh can't sit still.

Their representative, a white man named Dean Cooper, arrived in Shenzhen for an interview with Mr. Ma, and offered a suggestion: QQ must immediately give up profits and sacrifice profits in exchange for users. Money looks, the more money you look at, the longer you will live. Therefore, mIh's suggestion is: stop all advertising cooperation, give value-added services such as QQ members for free or offer discounts at extremely low prices, or think of other ways to give back to users. In short, it is all to bring closer the intimacy between QQ and users;

Mr. Ma gave his own answer based on the suggestion made by Dean on behalf of mIh.

"Mr. Dean, to be honest, I am willing to give up profits temporarily to fight against Muye Technology, but Tengxun is different from Muye Technology. At this stage, all of Tengxun's income comes from QQ, while Muye Technology's income comes from Happy Farm. Now yy also only gave up the income from commercial advertising, but did not give up the income from value-added services. If Tengxun stopped all the value-added services and advertising business, then the tens of millions on the books alone would be enough. To support it for half a year, a huge team needs to be maintained, a large number of servers and supporting bandwidth services need to be provided, and the company’s other miscellaneous expenses are also a lot of money, and it really can’t last long without income.”

Dean said: "Mr. Ma, this is also an issue that I will focus on discussing with you this time. We mIh do not want to watch QQ collapse, so we are willing to increase our shares in Tengxun at this stage. Idg communicated and took over 7% of their shares. We are also willing to acquire another 20% of Tengxun shares from you and your team at a reasonable valuation, but we have one requirement, that is All acquisition funds must be reserved for the follow-up operation of Tengxun, and you and your team are not allowed to cash out."

Having said that, Dean added: "Of course, in order to show our mIh's determination to tide over the difficulties with you, we are willing to add an additional 20% of the purchase price to Tengxun, which will also be used for operation."

The meaning of mIh is obvious. They don't want to let QQ be defeated by yy and make their shares worthless. Take the training over, then mIh will make a lot of money in this investment! This is the true meaning of venture capital!

If Tengxun is thriving and thriving, it is almost impossible to get the 7% of the shares from Idg, or to get more shares from the founding team, and even if it is possible, it would have to pay extremely high The premium cost is enough, but now at a critical moment, there is a lot of room for downward pressure on the price of share transactions. Even if it is not too hard, at least the premium can be wiped out.

Mr. Ma hesitated for a while. In the current situation, if you don't carry on with Muye Technology, QQ may die. If QQ dies, all your efforts will be in vain. The money on the books is giving employees and shareholders severance pay. After that, there is basically nothing left, which means that I don’t actually have any way out, and I keep defensive. In the end, when the company dissolves, at most, it will take a few million people to leave. If I take the initiative to attack, it will be at most in the end. I can't get a penny from the dismissal, so it seems that it is natural to have to fight to be reconciled.

However, if I agree to mIh's request, and mIh takes 7% of Idg and 20% of my team, then the shareholding ratio will reach an astonishing 60%. At that time, mIh will be the absolute holding company, and the company can still be returned. Are you in control?

President Ma thought for a moment and said to Dean: "Well, let's talk about the specific financing ratio and valuation slowly. My idea is that if we can negotiate a ratio and price that both parties agree, then we will First sign a memorandum, and then we set a warning line for the book funds, and if the funds reach the warning line, we will transfer the equity according to the terms signed in the memorandum."

For Mr. Ma, he has never been so embarrassed since he started his business. Since the middle of 2oo1, he has led QQ to continue to rise in high spirits. It was when he was very satisfied, and he didn't expect a sudden appearance. Muye Technology gave himself a blow to the head. Although this blow was painful, if he gave up the position of the company's major shareholder now because of the pain in front of him, it would obviously be difficult for him to accept it. However, he also understood that if he waited until If he really can't hold it any longer and wants to transfer his shares, the valuation at that time will definitely fall horribly, so he hopes to negotiate the ratio and price now, and then accept it when he really can't bear it anymore.

Dean and mIh also expected that President Ma would make a similar request. Before Dean came, he had already been instructed by mIh. This time their main purpose was to help Tengxun tide over the difficulties, and at the same time to ensure that their previous investment did not. It will be a waste of water, so if Mr. Ma doesn't want to transfer the shares so early, they will not force it. Everything is mainly about solving the problem. Since Mr. Ma wants to set the terms first, and then leave him some thoughts , mIh will naturally not fall into the trap.

So, Dean said, "In principle, I can accept your proposal, but I have to report the specific terms of the memorandum to the group before I can answer you."

Mr. Ma nodded and breathed a sigh of relief, and said, "It doesn't matter Mr. Dean, we have known each other for a long time, and we are all comrades on the same front. I have arranged for you to live in Shenzhen for the past few days. Let's communicate slowly."

Dean said, "No problem, I'll be staying in Shenzhen in the next few days."

After a pause, Dean said again: "Mr. Ma, it was just the first point just now. When I come this time, the group has another suggestion that I would like to convey to you."

Mr. Ma said hurriedly: "Please speak."

Dean said: "We also studied the yy of Makino Technology. Based on some of our analysts' opinions, we hope that QQ can also develop more products. It is best to find new breakthroughs in products immediately. To be honest, We feel that if QQ simply imitates the functions of yy now, it is inevitable, and now we can only develop new products with all our strength, and strive to catch up with yy in the product itself to be able to reverse this situation.”

Mr. Ma pursed his lips and nodded.

Why didn't he think so, but if he suddenly wants to launch a new product, everyone is still smeared, wanting to reverse the situation with a new product, which means that the new product must be strong enough, where to find one in a short time. Powerful new product idea?

At this moment, Guo Haiming suddenly slapped his forehead, exclaimed, and said, "Mr. Ma, do you still remember, you had a very powerful idea about chess and card games. You said at the beginning, if there is such a game The game lobby, directly integrated into our QQ, can kill Lianzhong in seconds..."

Mr. Ma suddenly stood up and really got up from the chair.

He was also reminded by Guo Haiming. In fact, a few months ago, he had a great product idea. At that time, he wanted to imitate Lianzhong and create a QQ game hall, but because he had QQ, a powerful instant messaging software Now, users and their friends can be seamlessly transferred to the QQ game hall, and chess and card games can be used to enhance the stickiness of QQ users.

It's a pity that I was too confident in the situation at the beginning, and I allocated most of my technical strength to Guo Haiming as a QQ fishery!

Thinking of this, Mr. Ma felt remorse in his heart. At first, he thought that after Guo Haiming killed Happy Farm, he would do his best to build a QQ game hall, but he didn't expect that things would get to the point of today's bullshit step by step! (To be continued.)