Chapter 237 Multi-Pronged Approach

After asking the question, Lin Qingya immediately regretted it. She felt that this kind of thing was the boss's own business. Since the boss asked herself how to kick Baidu out of the game, she would just answer the question directly and question the leader's decision in turn. , is very impolite.

So Lin Qingya hurriedly added: "Mr. Li, don't get me wrong, I'm just curious..."

Li Mu waved his hand and said with a smile: "Sister, I have no problem calling me President Li in the company, and I won't call you Senior Sister in the company, but out of the company, let's not be so detached, just call me directly. Just my name."

Lin Qingya nodded, and Li Mu reassured her: "You can ask me that question back to prove that you are not only doing things for the company, but also thinking about the company. This is a good thing, don't worry about me being angry, and I'm not that kind of mind. A narrow-minded person, even if you think I'm doing something wrong, you can directly say it in the company or in private, and it doesn't matter if you accuse me or scold me."

Lin Qingya said with a little embarrassment: "I see..."

Li Mu smiled slightly and said, "Let me first tell you why I want to kick Baidu out."

Lin Qingya sat up straight and waited for Li Mu's next words.

Li Mu took a sip of tea, and said with a serious and serious expression: "First of all, Baidu will help me less and less in the future. His role is staged, and we won't be able to use it after this stage. , just like baby milk powder, which is very helpful to Makino Technology in infancy, but when we grow into children, we no longer need this kind of thing."

Lin Qingya pursed her lips and looked at Li Mu for a while, then said seriously, "I don't think you're telling the truth."

Li Mu asked, "Why?"

Lin Qingya said: "The reason you just mentioned is equivalent to crossing a river and demolishing a bridge. Strictly speaking, it is very unethical, but I don't think you are such a person."

Li Mu shrugged his shoulders and smiled, kicking his partner before driving was really not in line with Li Mu's usual principles of being a person, but he couldn't tell her that Baidu would pass the keyword bidding ranking every year in the future, and it would be possible for him to get the best results from the Putian department. Private hospitals have reaped 12 billion yuan in advertising fees. When the money is finally passed on to consumers, consumers have to pay hundreds of times as much. Such an unscrupulous company is like the boss of the Sanlian Gang in Young Dangerous Boys who said that the underworld is like a chamber pot. In the future, many people will hate that arrogance, including Li Mu himself.

So, Li Mu can only say: "I and them may be essentially different from each other, I just want to remove them from Muye Technology. It may be immoral, but I desperately want to do it, and, This thing must be done as soon as possible, once our show signs of taking off,

They won't get out of the car if they're killed. "

Lin Qingya looked at Li Mu for a moment, and felt that Li Mu must have other difficulties. She believed that Li Mu was not that kind of subjective and despicable person, so she nodded. He said to Li Mu: "If you want Baidu to dilute its shares or even withdraw its capital, there are only two or three ways to do it."

Li Mu hurriedly said, "Tell me about it."

Lin Qingya said: "The first is to increase capital. You are a major shareholder and you have absolute control. If you ask all shareholders to increase their capital in proportion, then other shareholders must increase their capital with you, otherwise the shares will be automatically diluted, but your share is too large. More, not counting the employee options held on behalf of us, 10% of our shares were given to Baidu, 5% to Song Liang, and 5% to Zhao Kang, the owner of Douban. If you only do ordinary capital increase, Baidu will not be able to No hesitation. After all, they only need to increase the capital by 1 million, and you need to increase the capital by 8 million. Therefore, you have to consider your own cash situation, as well as Baidu's cash situation. Maybe it is possible It's a waste of time."

Li Mu nodded and said: "Baidu is still in the stage of burning money. Their funds should not be too abundant, but they will not be too stretched. It is estimated that several million is still very easy. If you want to make it difficult for them to increase capital. It's unlikely."

Lin Qingya added: "In this case, if you want Baidu to divest, you have to make them lose confidence in the company's future, give them a development plan that they can't accept, and make them reluctant to take risks with you."

Li Mu understands what Lin Qingya means. This method has a very high appearance rate on the Internet, including in the field of physical business. It is not only to scare small shareholders with self-dead plans, but even some companies suspend company operations in order to force small shareholders to withdraw their shares. Losing 800, the minority shareholders had to withdraw their shares to avoid even greater losses, but Lin Qingya may have underestimated Baidu's leadership. The vision is long-term enough. If this method can scare them away, they will definitely not become Baidu in the future.

So, Li Mu smacking his lips and said, "If I give Baidu a development plan that seems to be self-defeating, Baidu should not withdraw its investment immediately. They only invested 5 million in total. This amount of money is for them. It’s nothing, they will definitely wait and see first, and I can’t ruin the business at hand just to squeeze out Baidu.”

Lin Qingya said with some embarrassment: "Then it's not easy to handle. Baidu doesn't hold a lot of shares, and it doesn't care about the money that has been invested. It's like a dog skin plaster, it can't be thrown away."

Li Mu nodded: "This is also where I am embarrassed, and I can't think of a suitable solution."

Lin Qingya asked Li Mu, "What is the fundamental motive for Baidu's investment in Muye Technology?"

Li Mudao: "The biggest problem they face is the lack of user stickiness. Search engines can only be the front-end of users, and they can only watch others do the middle-end and end-end, which are more profitable, so they want to try to integrate other Products to improve their user viscosity, Muye Technology seized the opportunity in mp3 search, and used a unique community model to gather a large number of users on Tieba. They initially wanted to directly acquire Muye Technology, but I rejected it, and then wanted to expand I also refused to invest proportionally. In the end, they could only agree to my request and invest 10% of the shares first. In fact, their most fundamental hope should be to increase their shareholding ratio through continuous financing, and then wash me a little bit. Going out, if they can control Muye Technology, then they can directly integrate Yiting.com and Tieba into his own."

Lin Qingya pursed her lips and thought for a moment, then said, "That is to say, their fundamental motive is not to invest in us to make money, but to finally achieve cannibalization and annexation of us?"

Li Mu smiled and said, "It's just their wishful thinking."

Lin Qingya's eyes suddenly lit up and said, "Your strategic plan today does not have any plans for Yiting.com. Obviously, you pay more attention to Tieba and the social projects that Tieba will incubate in the next step. If we cut the meat, would you be willing? "

"Cut the meat?" Li Mu frowned: "You mean to split Yiting.com to them?"

"No." Lin Qingya hurriedly explained: "I mean, split Yiting.com from Muye Technology, and then negotiate with Baidu to find a way for them to replace the shares of Muye Technology with the shares of Yiting.com. , since you don’t value Yiting.com that much, we can sacrifice some of our interests in Yiting.com and let them replace more Yiting.com shares.”

Li Mu murmured the word "replacement" repeatedly in his mouth, his fingers lightly tapped on the tabletop in a unique rhythm, and his mind started to work quickly.

I really don’t pay much attention to YiTing.com. After using YiTing.com to incubate Tieba, the value of YiTing.com itself is not high enough. Right now, the entire music industry is free, although there will be a wave of traffic peaks next year. But this traffic is not worth much. If you simply operate YiTing.com, even if the traffic surges, you can only earn advertising fees. Hao123 was already very good before it was sold to Baidu, but one month's advertising revenue It was only about 800,000 yuan. Although it was considered a large sum of money, it was really nothing to someone like Li Mu who played with concepts.

To be sure, it doesn't make much sense for anyone to be a music website now. Except for Baidu and Tencent, Baidu's music search can greatly increase user stickiness, which is his most urgent need right now. Tencent's idea of ​​making music is probably not born yet. The biggest demand is still on how to expand users. In 2002, they will play side balls and engage in chat rooms with a little color. They will only engage in QQ games in the second half of 2003, and music will be even later. It will wait until 2005. .

From this point of view, only Baidu can squeeze the value that music can bring to the greatest extent. This thing is not so glorious because of the legal blank of copyright protection. If you can follow Lin Qingya's words and talk to Baidu about replacement, If the conditions are given enough, Baidu may really be tempted.

Staying in Muye Technology, Li Mu will only integrate Baidu's resources, and will never let Baidu integrate itself. Baidu is always in a hurry and can't eat it. Come on, I'll serve you a bowl alone, you can eat it while you're at it.

However, Li Mu was reluctant to directly give Baidu Yiting.com a controlling stake. Baidu only had a 10% stake in Muye Technology. If they wanted to control Yiting.com, they would have to make up more money.

Thinking of this, Li Mu combined with Lin Qingya's previous suggestions to himself, and a flash of light came to his mind, why not take a multi-pronged approach?

The so-called multi-pronged approach is to use all the suggestions given by Lin Qingya.

First of all, get an exaggerated business plan and tell Baidu that it is now ready to split YiTing.com and Tieba.

Then comes the main event. Regarding the split and the business plan after the split, the plan for YiTing.com must be very stable, that is, continue to make music and keep the first position of the music audio-visual website. However, the plan for Tieba , it must be full of danger and uncertainty.

I want to convey a message to them: I want to use Tieba to make very risky attempts. At the same time, in order to cooperate with my own adventures, I need Baidu to increase capital. At that time, Baidu will definitely protest, and then I will give him another choice: If you have any opinions, then I will split Yiting.com to set up a separate company. Don't you have 10% of the shares in Muye Technology? I will exchange it for you with 30% or even 40% of the shares of Yiting.com. If you If you want to control Yiting.com, I have no opinion. I will give you some cash compensation. In the future, you will account for 51% of Yiting.com. Then you can directly integrate Yiting.com into Baidu Search. You can change the name to Baidu mp3. All this traffic is yours! (To be continued.)

ps: The third chapter is delivered!

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