Chapter 736 Heiyun Store

In fact, Bao Zixuan has also considered this issue. Heiyun Group researches cosmetics on its own. I found that although I could make money, I didn’t have much energy to pay attention to it. What to do when the Dead Sea mud runs out? Just shut down the business. That is irresponsible to employees and Jordan, and will be despised. Now leave it all to L'Oreal, I believe the world's most famous cosmetics brand will not disappoint.

Liliana Bettencourt: "I'm not worried about anything else. The main thing is that the security in the Middle East is not very reassuring. What if I open a beauty salon in Jordan and the safety issue cannot be guaranteed?"

In fact, everyone, especially women, has this worry. The situation and security in the Middle East have always been worrying. This is an indisputable fact.

Bao Zixuan said with a smile: "I can't guarantee absolute safety, but Jordan and Israel are ready to sign an armistice agreement. At least there won't be any major problems in the next 30 years."

Bao Zixuan had this confidence because in the 1980s, there was really no large-scale war breaking out in Jordan. There are not even minor quarrels. Compared with other regions in the Middle East, the country is quite peaceful.

As Bao Zixuan, this guarantee is very meaningful. He will not make fun of his credibility, and the outbreak of war in the Middle East is mainly due to problems between Israel and Iran. Jordan is next to Israel, so this guy should be able to know some inside information based on his relationship with the Jews.

As the most famous cosmetics company in the world, L'Oreal has a very strong desire for raw materials. The effects and historical popularity of Dead Sea mud make it very coveted. Previously, there was no large-scale mining due to the situation in the Middle East.

You must know that women still dare not take too many risks when doing business, especially in areas where wars often break out. The opportunity is right in front of us now, and of course we can't let it go.

Afterwards, Liliana Bettencourt treated Bao Zixuan to a French meal. To be honest, she was not full. It tasted good, but the sense of ceremony was too strong. Mr. Bao is still not very used to it, at least for now.

Before leaving, Mayer personally selected several high-end cosmetics for Bao Zixuan in accordance with Liliana Bettencourt's request. This made Mr. Bao feel a little embarrassed, as he was not very used to receiving things from women.

I can only express my gratitude and think about sending some things to others when I return to Xiangjiang. It's a courtesy, try not to owe any favors.

After walking around the Champs Elysées, something made Bao Zixuan very angry. There is not a single Heiyun store on the entire street, not only for electronic products, but also for Heiyun automobiles. Mr. Bao’s dream is to build the world’s number one brand, no matter which industry he enters. Isn’t it a joke that the most important street in the world has no shops?

He directly picked up the phone and called Hashimoto Hiroshi and asked him to come see him immediately. Then he sat down in a coffee shop. After all, it would take some time for Hashimoto Hiroshi to come over.

I have never heard the boss be so anxious, Hashimoto Hiroshi did not dare to neglect. I quickly asked the driver to drive over, thinking something happened to Bao Zixuan here!

The weather was already a bit hot at this time, and Hashimoto's face was covered with sweat when he came over. The richest man Bao also knows that he cannot be entirely blamed for some things, but he must seek his own policies in his position. To achieve this position, you need to take a longer view.

Bao Zixuan: "Do you know where we are?"

Although he didn't know why the boss asked this question, Hashimoto Hiroshi answered truthfully: "The Champs Elysées in Paris, one of the world's famous streets."

Bao Zixuan: "Now that you know, I want to ask you why there isn't a specialty store for Heiyun Group's products here."

Hearing that the boss did not see his own product store, Hashimoto Hiroshi finally understood what he meant.

Hiroshi Hashimoto: "The French agency rights of Heiyun Motors have been handed over to the Boche family, and the European branch is mainly engaged in supporting services. As for electronic products to be stationed here, the cost is too high. It cannot support the rent and labor costs at all, Heiyun Other products are not suitable for independent stores yet.”

In fact, it is easy to understand. Japanese people are still more cautious in doing business. It pays more attention to reality, but society is changing now, and a series of factors such as publicity, advertising effects, and brand positioning cannot be measured by money.

Bao Zixuan: "It's not wrong to think so, but you can't just look at the immediate benefits. At present, Heiyun's products are not the best in the world and need to be promoted through other channels. Since the Champs Elysées in France is the most famous street in the world, why don't we Move in."

"Contact the street management office. Heiyun Group will open a store as large as the area they give us. Cars, electronic products, and even airplanes can be sold in the store. This matter will be implemented as soon as possible, regardless of the cost. I hope The next time I come to France is to cut the ribbon for the Heiyun store."

"At the same time, contact the Boche family and tell them that we are going to open a store on the Champs Elysées and they will receive a 3% rebate for every car sold."

Bao Zixuan didn't know how powerful his words were. Hashimoto Hiroshi immediately asked people to investigate the store that was not running well. At the same time, contact the landlord who is planning to sell the house, and also promise to the street management committee that everything will be done according to their requirements. They even made great concessions in terms of taxation and under the multi-management banner, they allowed the Black Cloud Champs Elysées store to open.

Although the effect was good, the expenditure also made Hashimoto Hiroshi very embarrassed. I don’t know how to report this to the head office. In order to open a 3,000 square meter store, a total of US$180 million was invested. Calculated based on general store sales, it may take 20 years to recover the cost. Of course, there is also investment in purchasing real estate, which is considered a fixed asset.

But what Hashimoto Hiroshi didn't expect was that this store would become one of the most famous stores in Paris. Just by placing a few model airplanes in the store, more than five can be sold every year. I really admire the boss's vision, which is really incomparable to ordinary people. And because of this store, the increase in brand value cannot be described in terms of money.

The matter has been dealt with, and the rest can be left to the people below to handle it. I do everything with my own hands, and it would be strange if I don’t die from exhaustion.

Now that you are here, you must take a stroll. No matter what, I must bring some gifts to my mother, and at the same time, I must bring something back to Zhang Youran. The two people seemed to be boyfriend and girlfriend, but the time they saw each other was limited. Bao Shaofu is not only busy with work, but also deliberately avoiding it. His love life has always been very contradictory.

Hermès was founded in Paris, France in 1837. It started by manufacturing high-end harnesses in its early years and has a long history of more than 100 years.

The head office is located in Paris, France, with branches all over the world. Hermès is an international brand that is loyal to traditional craftsmanship and constantly pursues innovation. It has 17 product series including bags, scarves, ties, men's and women's clothing and lifestyle art, as well as newly developed furniture, interior decoration and wallpaper series. A total of 30 branches around the world manage and distribute products from four major categories: Hermès saddlery and leather, Hermès perfumes, Hermès watches and Hermès tableware.

In the 100 years since Hermès opened its first harness store in Paris in 1837, it has been at the top of the classic clothing brand with its exquisite craftsmanship and aristocratic design style.

It is luxurious, conservative and noble. The entire brand, from the whole to the details, to its exclusive stores, is filled with a rich and profound heritage centered on horse culture. Hermès employs a total of 13,500 employees, including 4,500 craftsmen, and has 52 workshops in France.

Although the current Hermès is not as large as that of later generations, it does not have a high reputation in China. But in Europe, especially in France, it has become the most well-known luxury brand. Bao Zixuan only knew this brand's products in his previous life, especially women's bags, which were very expensive. Since I came here, I must bring something back.

He walked directly to the store and introduced the situation of his mother and Zhang Youran to the clerk; the clerk began to recommend leather bags based on their actual situation.

Bao Zixuan was given ten different choices, and it was for everyone; that is to say, there were a total of 20 bags for Bao Zixuan to choose from.

Hermès shop assistants are all professionally trained, and a person's worth can be seen from the way they dress. Today I came to see Liliana Bettencourt. The richest man is still very particular about his clothes. The price of his watch alone is more than 2 million US dollars. Therefore, what the store clerk recommends are limited editions in the store, and the prices are quite high.

Bao Zixuan: "Okay, just wrap these 20 bags; I want them all."

As soon as these words came out, not only the store clerk, but also the consumers next to him were dumbfounded. You must know that this is Hermès, not buying cabbage in the wet market. At this time, the price of each bag has exceeded 10,000 US dollars, which many people will not be able to earn in their lifetime.