Chapter 721 Propaganda War
The R&D team of GA's "Lost Treasure" expressed its dissatisfaction with this.
Obviously I was the first, buying a movie IP, and doing game promotion, how could Lei Ting Mutual Entertainment be cut off? ?
If it was another company, then GA would definitely scoff at it: "Get the heat!"
Indeed, it is also a treasure-hunting game. You don't do it sooner or later. You have to wait for "Lost Treasure" to become a global hit and to do it when the game of the same name is announced.
However, to Lei Ting Huyu and Chen Mo, no one dared to say that he was rubbing off on the popularity. Because in terms of Serent's international reputation, he is already as famous as many famous foreign designers. The games he made, whether online or stand-alone games, all sold well. There are also games such as "Darkness" Soul" is a boutique game with extremely distinctive features and its own style.
No one will believe this kind of person if you say that he is rubbish!
The vast majority of players felt that Chen Mo’s move was nothing more than two purposes. Either he was going to slap GA’s face and teach them how to play adventure games; Catch up on the hot spot of "Lost Treasure".
In fact, if you are a player who is familiar with Chen Mo's personality, you will know that he is really rubbing off the heat...
Of course, the term rubbing heat is not particularly accurate. Strictly speaking, it should be regarded as "borrowing the publicity funds of other companies to help your game achieve better publicity effects."
For Chen Mo, when the "Uncharted" series is launched, it will definitely be popular, but it will be more suitable to launch it at this juncture.
...
In the field of film and television, the influence of "Lost Treasure" is still spreading, and the aftermath lingers for a long time.
First, the production team of the "Lost Treasure" movie confirmed the shooting plan for the sequel, and then it was rumored that "Lost Treasure" was going to be a TV series. After that, many films similar to treasure hunts were also followed suit, and they were set.
It can be said that in the field of film and television, "Lost Treasure" has set off a wave of treasure hunts, and fans of similar themes can be regarded as feasting.
In the field of games, treasure hunting has also become a hot topic at the moment, and the discussions are all focused on Chen Mo's new game and "Lost Treasure" produced by GA. However, there is a lot of discussion, but none of them follow the trend.
The reason for not doing it is because the risk is too great.
Although "Lost Treasure" has been released, after all, there is a huge gap between the film and the game, and how to adapt it into a game that is rich enough and durable is still a problem that plagues many designers.
On the premise that you can't get the "Lost Treasure" IP, developing a treasure hunt and adventure game is a relatively high-risk thing. In case, after it is made, there is no original IP blessing, and the players do not like the gameplay of the game, wouldn't it be a loss?
Therefore, most manufacturers are still waiting to see, and let GA and Chen Mo be the pathfinders.
In case, one of these two games becomes a success, it will not be too late to follow suit.
Although following the trend is certainly not as profitable as the pioneers, there are ready-made successful examples for reference, and the risk will be greatly reduced. What's more, the pioneers may not be able to make money, and they may be hit with blood.
Compared with "Lost Treasure", many people are more interested in Chen Mo's new game.
So far, Chen Mo has only released an original painting and an introduction to the protagonist of the game, which is full of force and suspense, but leaves more room for players to imagine.
To give an inappropriate example, GA's frequent release of game information is like flipping his clothes: "Come on, uncle, I'll be ready right away!" On the other hand, Thunder Interactive Entertainment only gave a graceful silhouette. , but aroused the infinite reverie of players.
On the Internet, many players are researching several key locations announced by Chen Mo, such as Golden Township, City of Thousand Pillars, Shambhala Kingdom, Pirate Paradise, etc.
"The Kingdom of Shambhala, which is Shangri-La, is said to be hidden deep in the snow-capped mountains of the Qinghai-Tibet Plateau, where there is the Kalaba Palace, where the residents have extraordinary wisdom and enormous wealth..."
"Henry Avery was also a ruthless man in history. He participated in the British Navy, and later became a pirate. He organized a pirate alliance of more than 400 people, robbed the pilgrimage fleet of the Mughal Empire, and brought countless pirates. The treasure is missing..."
"It's amazing, so Chen Mo is planning to make up for these treasures that have never been conclusive in history?"
"There are so many places, you can't make all the games in one game, right?"
"Should only make one, and the others will have sequels? I think the first one should be the Golden Land?"
"The people upstairs are not familiar with Chen Mo's urine quality. This guy who never counts 2 is likely to do it from the back to the front..."
GA expressed dissatisfaction. Why do you put so little information that players are more interested in your game?
Although GA didn't say it, in fact, the publicity war for these two games has been going on since Chen Mo announced the development plan of the new game.
...
After a period of deliberation, GA made a big move and released a demo video.
In the video, the player completely experienced a short adventure of the protagonist of "The Lost Treasure". After an explosion, he rolled into the cave, reached the bottom of the cave through the vines on the wall, and finally found a key clue to the treasure. At the end of the screen, the player's field of vision is raised, and in the gap under the sunlight, there is a golden light in front of him, the shock is unparalleled!
This video still caused a lot of repercussions, because the scenes in the video are very reproducible to the "Lost Treasure" movie. Although the picture is not as refined to the extreme level as the movie, it is already very beautiful. What's more, in the first-person perspective, the player's sense of substitution is greatly enhanced, and the movie is two completely different experiences.
Those players who were originally very optimistic about "Lost Treasure", after seeing this demo video, suddenly have more confidence in this game.
"Amazing, I didn't expect the recurrence level to be so high?"
"Also, it feels super immersive. It seems to be familiar with the movie, but it is completely different?"
"When the protagonist grabbed the vine and climbed down, I felt that my legs were a little weak, how scary it would be if it were in the VR perspective!"
"That's the excitement, to be able to experience the adventures in "Lost Treasure"!"
"By the way, it is said that the game version of "Lost Treasure" has a lot more content than the movie version. It was written by the original author himself. I'm looking forward to it!"
"That's pretty good! But then again, the game version must have more content than the movie, after all, the length is much worse."
"Suddenly I'm really looking forward to this game!"
"Chen Mo has to work harder, if it goes on like this, the popularity will be snatched back!"
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